iFresh Inc. announced that the company launched its E-commerce site in English as part of its expansion efforts to reach out customers beyond the Chinese-speaking community. The Company has engaged Benvenuti Public Relations, a full-service public relations, marketing and social media firm specializing in the hospitality, food and beverage, and lifestyle industries since 1993. This relationship has resulted in a new PR campaign designed to reach new customers and enhance brand awareness. The new campaign anticipates that the bilingual website will serve as an initial starting point for attracting more customers, boosting sales and exposure in other channels.