Informatica announced that Pharmarack has selected Informatica's intelligent Master Data Management (MDM) on Amazon Web Services (AWS). This Software-as-a-Service (SaaS) offering is part of Informatica's AI-powered Intelligent Data Management Cloud (IDMC) and aims to support Pharmarack in its mission to digitize the pharma ecosystem in India and significantly improve the ease of transactions between stockists, chemists and pharmaceutical companies across India. Pharmarack is a pioneering commerce-to-insights technology company addressing core trade challenges encountered by the Indian pharmaceutical industry.

Acting as a catalyst, Pharmarack empowers general pharmaceutical trade with a national reach of more than 250,000 chemists and druggists and over 12,000 distributors and stockists trading in more than 300,000 SKUs across six thousand brands. One of the fundamental trade challenges in a marketplace is the consistency of the data catalog throughout the value chain, a problem that Pharmarack aims to resolve using Informatica's intelligent MDM. Resolving data catalog inconsistency and achieving a single golden record when trying to merge more than 12,000 unique independent catalogs is a significant challenge if done manually.

With Informatica's intelligent MD M, Pharmarack aims to tackle this problem for an entire industry offering small and medium businesses in India with catalog quality comparable to that of giant e-commerce players. This solution could be used by more than a million chemists and stockists, enabling them to harness the potential of digital technology without concerns about catalog consistency. This is expected to significantly improve the availability of medicines, reduce oxygen and enhance efficiency in the Indian pharmaceutical value chain.