As Seen On TV, Inc. announced that effective July 1, 2014, the board of directors of the company appointed Mark Ethier as Chief Operating Officer and President of the Company. In addition, he has been appointed to serve on the board of directors to fill the recent vacancy on the board. Mr. Ethier most recently served as chief executive officer of Cornerstone Brands Inc. from October 2009 to April 2013.

Mr. Ethier served as chief operations officer and executive vice president of HSN Inc. from December 2004 to September 2009 and executive vice president of operations from July 2001 to December 2004. In addition, effective July 7, 2014 the Company appointed Lee Zoppa as Vice President of Direct Response Marketing. Ms. Zoppa was most recently chief marketing officer at MyLooks, Inc. Previously, Ms. Zoppa served as vice president, marketing and advertising at Hair Club for Men & Women from February 2008 to July 2013.