INTAGE : 05. The Purpose of the NTAGE Group962KB

11 The Purpose of the INTAGE Group

The Purpose of the INTAGE Group

The INTAGE Group's business is based on the trust of various stakeholders

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Society

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Consumers

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Empathy

Our

Purpose

Survey

Customers

Create an affluent society with

Expectations

Trust

collaborators

(Companies)

ever-expanding possibilities

Data providers

A public

institution

of society

R

Pride and job satisfaction

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Sustainability

Declaration to Achieve

the SDGs

The INTAGE Group will contribute to the realization of a healthy, sustainable society through our efforts to maintain the data utilization environment, and to ceaselessly improve data utilization values

that connect the viewpoints of our customers with those of consumers.

Sustainability

Base

Increase corporate

Assetsvalue

and

Go beyond marketing research

Core Valuesto become an indispensable part of the data business world and

activities of consumers

Understanding consumers based

on data

Analytical abilities

Turning data into value

Holder of a wide variety of

Data handling abilities

data, including panel data

Management base	Financial base
Maintaining soundness and	Strong and sound financial base,
transparent management by	and financial strategies that
strengthening the governance	contribute to medium- to long-
system	term growth (capital strategy
	and investment strategy)

Customer base	Human resources base
A stable customer base,	A wide variety of human
including manufacturers who are	resources with highly
customers of our panel surveys,	specialized analytical skills,
and customers who evaluate	industry understanding, and
and adopt our products and	data handling skills in marketing
services rooted in the Group's	research and IT fields
high level of expertise

Materiality

(Sustainable Priority)

We have formulated seven materialities based on the broad categories of "contribution to solving social issues through business" and "foundation to support sustainable contributions.

Use of social data to solve

social issues

Continue to be involved in the promotion of green purchasing in government offices

Use INTAGE's consumer data for full-scale collaboration between industry, government, and academia

Use data cloud and other technologies for linkage of data of consumers and others

Social contribution and contribution to the happiness of consumers

INTAGE GROUP REPORT 2022

12

Group Vision

What does not change; Long-term perspective

THE INTAGE GROUP WAY

Group Vision

Know today,

Power tomorrow

We connect our customers to their customers, to create a prosperous society of limitless possibilities.