Intesa Sanpaolo S p A : The first degree programme in Italy in Psychology applied to digital innovation launches in Turin

PRESS RELEASE

THE FIRST DEGREE PROGRAMME IN ITALY

IN PSYCHOLOGY APPLIED TO DIGITAL INNOVATION LAUNCHES

IN TURIN

• Today, Intesa Sanpaolo Innovation Center hosted the presentation of the new degree programme at an event attended by the Archbishop of Turin, Monsignor Cesare Nosiglia, and the Chairman of Intesa Sanpaolo, Gian Maria Gros-Pietro.
• The objective of the new programme, developed by the Istituto Universitario Salesiano Torino Rebaudengo (IUSTO) in cooperation with Apostolato Digitale, is to make humans the main focus and the ultimate goal in designing and managing new digital technologies, enriching them from an ethical perspective.
• Intesa Sanpaolo Innovation Center will actively cooperate with IUSTO by making the know-how of its experts available, opening its laboratories and work teams to students and creating networking opportunities with Italian and international high tech partners.
• Monsignor Cesare Nosiglia: " I am pleased to see this new degree programme being introduced which, in the wake of the pandemic, will revive a renewed awareness regarding the use of digital technology that not only respects human nature but also strives to encourage people to be truly themselves even through technology".
• Gian Maria Gros-Pietro:" The introduction of this degree programme makes it possible to start a new and fascinating cooperation with IUSTO (Istituto Universitario Salesiano di Torino) and the Apostolato Digitale concerning the relationship between the human being, new technologies and their ethical use, a topic that has never been more relevant than it is today, at a time when the use of digital devices has increased due to the pandemic".

Turin, 4 June 2021 - Making people the main focus and the ultimate goal in designing and managing new digital technologies, enriching them from an ethical perspective. This is the objective of the new master's degree programme in

Psychology applied to digital innovation that will be launched next academic year at the Istituto Universitario Salesiano Torino Rebaudengo (IUSTO), in cooperation with Apostolato Digitale.

Today, the President of Intesa Sanpaolo Innovation Center, Maurizio Montagnese hosted and opened the presentation of the new degree programme at an event attended by the Archbishop of Turin, Monsignor Cesare Nosiglia, and the Chairman of Intesa Sanpaolo, Gian Maria Gros-Pietro.

The Intesa Sanpaolo Group's company dedicated to innovation and active in sectors such as the development of high-potentialstart-ups, circular economy and applied research in neuroscience and artificial intelligence, will actively cooperate with IUSTO by providing the know-how of its experts, such as the Head of the Neuroscience Lab Sonia D'Arcangelo , opening its laboratories and work teams to students and creating networking opportunities with Italian and international high tech partners.

The new master's degree programme structured by IUSTO will provide specialised training in the different fields of psychology applied to innovation, artificial intelligence, cognitive ergonomics, user-centred and human-driven design of sustainable products and services aimed at fostering well-being and social inclusion.

Acquiring the appropriate set of professional skills will be promoted through education with a significant focus on experience. The programme will combine core theoretical-methodological training with practical activities such as workshops, exercises and internships. Students will be trained in subjects such as artificial intelligence, machine learning, programming and algorithmics to fulfil the programme objectives.

Graduates in Psychology applied to digital innovation will be among the first "anthronomes" in Italy, individuals who will contri bute to enriching innovative technologies from an ethical and human-centred perspective, through activities such as designing models for reorganising the interfaces between humans and complex systems, improving the design of human-computer interaction and user- experience, the prevention and treatment of psychological stress caused by the use of new technologies, the re-interpretation of the role and objectives of artificial intelligence algorithms and machine learning from an ethical and social perspective, applying the best-known models of innovation with a view to value- driven innovation.

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Monsignor Cesare Nosiglia, Archbishop of Turin: " I am pleased to see this new degree programme being introduced which, in the wake of the pandemic, will revive a renewed awareness regarding the use of digital technology that not only respects human nature but also strives to encourage people to be truly themselves even through technology". The full cooperation of the Apostolato Digitale Service, which I wanted to be established in our diocese at the end of 2019, is a sign that the local Church supports this process: I hope that young graduates, talented psychologists, will also understand that they are the first anthronomes capable of leading the digital transformation for the common good" .

Gian Maria Gros-Pietro, Chairman of Intesa Sanpaolo: "It is an honour to have welcomed Monsignor Nosiglia today on the 31st floor of our skyscraper, the highest workspace in the building, from where our Innovation Center looks far into the future. The introduction of Italy's first master's degree programme in Psychology applied to Digital Innovation makes it possible to start a new and fascinating cooperation with IUSTO (Istituto Universitario Salesiano di Torino) and the Apostolato Digitale concerning the relationship between the human being, new technologies and their ethical use, a topic that has never been more relevant than it is today, at a time when the use of digital devices has increased due to the pandemic" .

Maurizio Montagnese, President of Intesa Sanpaolo Innovation Center: "We launched our Neuroscience Lab at a time when the field was still obscure and distant to many. Being involved in this new academic programme is proof that the Innovation Center knows how to best interpret change and stay ahead of it. We have always approached digital innovation with a focus on the individual, because this is the only way we can bring about true social development; we are at the dawn of an unprecedented level of complexity that requires new talents and new ethics to be sought in the new generations, who need to contribute to innovation and sustainability" .

Alessio Rocchi, Managing Director of IUSTO: "IUSTO offers a cross- disciplinary, scientific education for the next generation of psychologists who will be called to interact and work with the most innovative technologies while protecting the human soul from chaos. This degree programme paves the way for a transformation in the field of psychology that goes beyond the traditional forms of clinical and occupational psychology by training psychologists to become key players in developing technological products and services that reflect the genuine values, rights, interests and needs of individuals, families and society" .

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IUSTO, Istituto Universitario Salesiano Torino Rebaudengo, is part of the Faculty of Educational Sciences of the Salesian Pontifical University and is part of the IUS network (Salesian Institutions for Higher Education), which has 85 branches worldwide. IUSTO offers Baccalaureate courses (three-yeardegree) in Psychology and Educational Sciences; Licence courses (Master's degree) in Clinical and Community Psychology and in the Psychology of Work, Organisations and Communication; specialist training and Master's courses. In dealing with the frontier areas of psychology and education (from neuromanagement to digital innovation), IUSTO's educational and research activities give prominence to the ethical and social dimensions alongside the professional ones. For information: www.ius.to

Website: ius.to | E-mail: [e-mail] | [phone]

Facebook: @IUSTOReba | LinkedIn: https://www.linkedin.com/company/iusto | Instagram: @iusto_uni/

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Intesa Sanpaolo

Intesa Sanpaolo is the leading Bank in Italy and one of the soundest and most profitable banks in Europe. It offers commercial, corporate investment banking, asset management and insurance services. The Intesa Sanpaolo Group has approximately 13.5 million customers in Italy who are assisted through both digital and traditional channels. It also has 7.1 million international customers which it serves through its commercial banking subsidiaries present in 12 countries in Central-Eastern Europe, the Middle East and North Africa, and through an international network dedicated to corporate customers in 25 countries. Intesa Sanpaolo is considered one of the most sustainable banks in the world. For the Group, creating value means being a driver for growth, for the benefit of both society and the economy. As regards the environment, the Group has set up a 6-billion-euro fund for the circular economy. Intesa Sanpaolo supports major economic inclusion and poverty reduction projects, including an impact fund of 1.5 billion euro for loans available to social groups who struggle to access credit. Intesa Sanpaolo has a high level of involvement in cultural initiatives, organised by the Bank or in cooperation with other entities in Italy and further afield. These include permanent and temporary exhibitions showcasing the Bank's impressive artistic heritage at the Gallerie d'Italia, the Group's museums located in M ilan, Naples, Vicenza and soon Turin.

Intesa Sanpaolo Innovation Center

Intesa Sanpaolo Innovation Center is the Intesa Sanpaolo Group company that focuses on the cutting edge of innovation: it researches future scenarios and trends, develops applied research projects, supports high-potential startups and accelerates the transformation of companies based on open innovation and circular economy criteria to make Intesa Sanpaolo the driving force behind a more environmentally and socially conscious economy.

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