Iteris, Inc. announced the appointment of Joe Boissy as Chief Marketing Officer. Joe Boissy is a seasoned technology executive with more than 20 years of experience building marketing teams and taking leading enterprise technology products to market. He joins Iteris from Vendavo where he was CMO since 2013, building a strong brand and solid go-to-market strategy that yielded double digit growth and the acquisition of the company by Francisco Partners.