JAKKS Pacific Launches New Toy Line This Week for Disney’s “Encanto”
October 01, 2021 at 09:00 am EDT
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JAKKS Pacific, Inc. announced the launch of its new line of toys developed for the upcoming theatrical release of Disney’s “Encanto.” JAKKS is launching a comprehensive, cohesive global line celebrating the entire family ensemble, key moments, music and room environments allowing kids to play out their favorite parts of the film with their favorite characters. The line coming to retail on Oct. 3 features interactive playsets including the Magical Casa Madrigal, Singing Mirabel and Magic Butterfly doll, Sing and Play Mirabel doll, Mirabel and Isabela fashion doll assortment, Mirabel’s Musical Accordion, 7” key character plush assortment and character role play dresses. The product assortment plays original scores from the upcoming movie and includes interactive elements that bring the plot of the movie to life.
JAKKS Pacific, Inc. is a designer, manufacturer and marketer of toys and consumer products sold throughout the world. The Companyâs segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kidsâ indoor and outdoor furniture, and related products. The Costumes segment, under its Disguise branding, designs, develops, markets, and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Childrenâs Day, Book Day/Week, and every-day/any-day costume play. Its brands include: AirTitans, Ami Amis, Disguise, Fly Wheels, JAKKS Wild Games, Moose Mountain, Perfectly Cute, ReDo Skateboard Co., Sky Ball, and others.
JAKKS PACIFIC, INC. 
