Dada Group and JD.com jointly rolled out the Quality Store program during the 2021 Haihe International Consumption Summit and Haihe International Consumption Carnival in Tianjin. Dada and JD.com will facilitate stores qualified in omni-channel, commodity, service and operation with support for online traffic, order fulfillment, omni-channel marketing and digitalization. Based on Dada's partnership with JD Shop Now, a jointly-built new business dedicated for JD's on-demand consumer retail section, the quality store program is designed to enable physical retail stores across the country, especially SMEs, in achieving their digital transformation and adaption to the new O2O consumption environment.

Specifically, SMEs participating in JD Shop Now during the Singles Day shopping festival, will receive green channel policy support for their stores launching both on JD.com and JDDJ, Dada's on-demand retail platform. In terms of online traffic, the marketing and traffic resources on JD.com and JDDJ ecosystem will be introduced into physical stores nationwide in a targeted manner through location-based services (LBS). For omni-channel marketing, JD Shop Now and JDDJ will integrate online and offline retail and create innovative marketing campaigns in partnership with e-commerce platforms, retailers and brand owners.

Meanwhile, Dada Now, Dada's on-demand delivery platform, will provide physical stores with integrated order fulfillment solutions of picking and home-delivery, ensuring timely on-demand delivery for JD Singles Day promotions. Dada Haibo System will also provide omni-channel digital solutions integrating fulfillment, marketing, products and membership, so that SMEs can quickly achieve digital upgrading while reducing costs and improving efficiency.