This discussion and analysis should be read in conjunction with the unaudited Consolidated Financial Statements and the related notes thereto included elsewhere in this Quarterly Report on Form 10-Q and the audited Consolidated Financial Statements and the related notes thereto and the Management's Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the fiscal year ended January 30, 2021. Some of the information included in this discussion and analysis or set forth elsewhere in this Quarterly Report on Form 10-Q, including information with respect to our plans and strategy for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Cautionary Note Regarding Forward-Looking Statements" section in this Quarterly Report and the "Summary Risk Factors" and "Risk Factors" sections of our Annual Report on Form 10-K for the fiscal year ended January 30, 2021 for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Our fiscal year ends on the Saturday closest to January 31 and refers to the year in which the period ends (e.g., fiscal 2022 refers to the year ending January 29, 2022). Fiscal years consist of 52 weeks, unless noted otherwise. The fiscal quarters ended May 1, 2021 and May 2, 2020 were both comprised of 13 weeks.

JOANN Overview

JOANN is the nation's category leader in Sewing and one of the fastest growing competitors in the arts and crafts category. The Creative Products industry is a large and growing market, which according to a 2017 Association for Creative Industries study is in excess of $40 billion. The industry is currently experiencing strong product demand in response to multiple themes that have been further solidified during the COVID-19 pandemic, such as heightened do-it-yourself customer behavior, amplified participation from both new and existing customers and increased digital engagement, of which we are a key beneficiary because we have positioned ourselves and our go-forward strategies to capitalize on increased demand for Creative Products. As a well-established and trusted brand for over 75 years, we believe we have a deep understanding of our customers, what inspires their creativity and what fuels their incredibly diverse projects. Since 2016, we have embarked on a strategy to transform JOANN, which has helped us pivot from a traditional retailer to a fully-integrated, digitally-connected provider of Creative Products.

Highlights for the Thirteen Weeks Ended May 1, 2021



   •  Net sales increased 15.0% compared to the first quarter of fiscal 2021, to
      $574.4 million, with total comparable sales increasing 15.0%.


   •  Gross margin increased 23.1% compared to the same period in the prior fiscal
      year, to $302.7 million, at a rate to net sales of 52.7% compared to 49.2%
      for the same period in the prior fiscal year.


   •  Net income was $15.1 million in the of first quarter fiscal 2022, compared
      to a $23.6 million net loss in the same period in the prior fiscal year.


   •  Adjusted EBITDA increased 165.0% compared to the same period in the prior
      fiscal year, to $57.5 million, or 10.0% as a percentage of net sales
      compared to 4.3% as a percentage of net sales for the same fiscal period
      last year.


   •  For the first quarter of fiscal 2022, we had diluted earnings per share of
      $0.38, compared to a diluted loss per share of $0.68 for the first quarter
      of fiscal 2021.


   •  We successfully completed our initial public offering generating $77.0
      million in net proceeds, which we used to repay all of the outstanding
      borrowings and accrued interest under the Term Loan due 2024 totaling $72.7
      million.

Effects of COVID-19 on Our Business

We continue to closely monitor the impact of the COVID-19 outbreak on all facets of our business. We have taken actions to protect the safety of our team members and customers and to manage the business through the resulting fluid and challenging environment. Our steps to manage operation of our locations during the pandemic have added costs to our business, some of which are non-recurring in nature, including incremental labor hours and supplies to maintain sanitation and social distancing protocols. These precautions may change from time to time as local conditions and applicable health mandates change, and therefore, it is possible we may be required to temporarily close locations or limit our operations. As of May 1, 2021, we operated 855 locations in 49 states and all locations were open and fully operational.

As the impact of the COVID-19 pandemic has begun to ease with approved vaccines being distributed and administered, certain states in which we operate have lifted mandatory mask mandates and relaxed social distancing requirements. In states where these



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mandates and requirements are still in place, we continue to require our team members and customers to follow the applicable guidance while entering, exiting, and shopping at our locations.

As the circumstances around the COVID-19 pandemic remain fluid, we continue to actively monitor the pandemic's impact on the Company, including our financial position, liquidity, results of operations and cash flows, while managing our response to the crisis through collaboration with employees, customers, suppliers, government authorities, health officials and other business partners. Please see Part 1, Item 1A. "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended January 30, 2021 for further information regarding the risks associated with the impact of the COVID-19 pandemic on our business.

Total Comparable Sales

Total comparable sales are an important measure throughout the retail industry. This measure allows us to evaluate how our location base and e-commerce business are performing by measuring the change in period-over-period net sales in locations that have been open for the applicable period. We define total comparable sales as net sales for locations that have been open for at least 13 months and have not been relocated, expanded or downsized in the last 13 months. In addition, total comparable sales include our e-commerce sales generated via joann.com (online sales for all products) and creativebug.com (online sales of digital videos for crafting projects). There may be variations in the way in which some of our competitors and other retailers calculate comparable sales. As a result, data in this Quarterly Report on Form 10-Q regarding our total comparable sales may not be comparable to similar data made available by other retailers.



Non-GAAP Financial Measures

Adjusted EBITDA

We present Adjusted EBITDA, which is not a recognized financial measure under GAAP, because we believe it assists investors and analysts in comparing our operating performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of our core operating performance. Management believes Adjusted EBITDA is helpful in highlighting trends in our core operating performance compared to other measures, which can differ significantly depending on long-term strategic decisions regarding capital structure, the tax jurisdictions in which companies operate and capital investments. We also use Adjusted EBITDA in connection with establishing discretionary annual incentive compensation; to supplement GAAP measures of performance in the evaluation of the effectiveness of our business strategies; to make budgeting decisions; to compare our performance against that of other peer companies using similar measures; and because our credit facilities use measures similar to Adjusted EBITDA to measure our compliance with certain covenants.

We define Adjusted EBITDA as net income (loss) plus income tax provision (benefit), interest expense, net, debt related (gain) loss and depreciation and amortization, as further adjusted to eliminate the impact of certain non-cash items and other items that we do not consider indicative of our ongoing operating performance, including costs related to strategic initiatives, COVID-19 costs, technology development expense, stock-based compensation expense, loss on disposal and impairment of fixed and operating lease assets, sponsor management fees and other one-time costs. The further adjustments are itemized in the table below.

Adjusted EBITDA has its limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations include:



    •   Adjusted EBITDA does not reflect our cash expenditures or future
        requirements for capital expenditures or contractual commitments;


    •   Adjusted EBITDA does not reflect changes in our cash requirements for our
        working capital needs;


    •   Adjusted EBITDA does not reflect the interest expense and the cash
        requirements necessary to service interest or principal payments on our
        debt;


    •   Adjusted EBITDA does not reflect cash requirements for replacement of
        assets that are being depreciated and amortized;


    •   Adjusted EBITDA does not reflect non-cash compensation, which is a key
        element of our overall long-term compensation;


    •   Adjusted EBITDA does not reflect the impact of certain cash charges or
        cash receipts resulting from matters we do not find indicative of our
        ongoing operations; and


    •   other companies in our industry may calculate Adjusted EBITDA differently
        than we do.


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We compensate for these limitations by relying primarily on our GAAP results and using Adjusted EBITDA only as supplemental information.



The following is a reconciliation of our net income (loss) to Adjusted EBITDA
for the periods presented:



                                                              Thirteen Weeks Ended
                                                           May 1,              May 2,
(In millions)                                               2021                2020
Net income (loss)                                       $        15.1       $       (23.6 )
Income tax provision (benefit)                                    4.2               (12.1 )
Interest expense, net                                            13.2                22.7
Debt related gain (1)                                            (0.1 )              (3.1 )
Depreciation and amortization (2)                                20.6                19.9
Strategic initiatives (3)                                         0.3                 1.1
COVID-19 costs (4)                                                1.3                10.7
Technology development expense (5)                                1.8                 1.1
Stock-based compensation expense                                  0.6                 0.4
Loss on disposal and impairment of fixed and
operating lease assets                                              -                 3.4
Sponsor management fee (6)                                        0.4                 0.8
Other (7)                                                         0.1                 0.4
Adjusted EBITDA                                         $        57.5       $        21.7

(1) "Debt related gain" represents gains associated with debt repurchases below

par and write off of unamortized fees and original issue discount associated

with debt refinancings.

(2) "Depreciation and amortization" represents depreciation, amortization of

intangible assets and amortization of content costs.

(3) "Strategic initiatives" represents non-recurring costs, such as third-party


    consulting costs and one-time start-up costs, that are not part of our
    ongoing operations and are incurred to execute differentiated, project-based
    strategic initiatives, including costs (i) to design a new prototype and
    assortment optimization process for locations, (ii) related to our efforts to
    initially evaluate and implement opportunities to offset the significant
    costs incurred due to the new U.S. tariffs on merchandise produced in China,
    (iii) to start up a new technology product that would traditionally be
    incurred by our vendors, (iv) to evaluate our opportunity in new potential
    lines of business and (v) to analyze improved supply chain capabilities.

(4) "COVID-19 costs" represents premium pay for location team members, cleaning


    and location capacity management labor, incremental seasonal clearance
    associated with location closures, donations for our mask making initiative
    and additional location cleaning supplies.

(5) "Technology development expense" represents one-time IT project management


    and implementation expenses, such as temporary labor costs, third-party
    consulting fees and user fees incurred during the development period of a new
    software application, that are not part of our ongoing operations and are
    typically redundant during the initial implementation of software
    applications or other technology systems across different functional
    operations of our business before they are in productive use.

(6) "Sponsor management fee" represents management fees paid to our sponsor, LGP


    (or advisory affiliates thereof), in accordance with our management services
    agreement. The management fee was discontinued upon the completion of our
    initial public offering in March 2021 as LGP no longer provides managerial
    services to us in any form.

(7) "Other" represents one-time severance, certain legal, executive leadership


    transition and business transition expenses.



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Results of Operations

The following tables summarize key components of our results of operations for the periods indicated. The following discussion should be read in conjunction with our consolidated financial statements and related notes.

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