Forward Looking Statements

This management's discussion and analysis should be read in conjunction with the financial statements and notes included elsewhere in this registration statement.

This management's discussion and analysis, as well as other sections of this registration statement, may contain "forward-looking statements" that involve risks and uncertainties, including statements regarding our plans, future events, objectives, expectations, estimates, forecasts, assumptions or projections. Any statement that is not a statement of historical fact is a forward-looking statement, and in some cases, words such as "believe," "estimate," "project," "expect," "intend," "may," "anticipate," "plan," "seek," and similar expressions identify forward-looking statements. These statements involve risks and uncertainties that could cause actual outcomes and results to differ materially from the anticipated outcomes or results, and undue reliance should not be placed on these statements. These risks and uncertainties include, but are not limited to, the matters discussed under the caption "Risk Factors" in Item 1A of this registration statement. JS Beauty Land Network Technology Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

For the period ended September 30, 2020, the financial statements have been prepared by management in accordance with the standards of the Public Company Accounting Oversight Board (United States).





Overview

JS Beauty Land Network Technology Inc. was organized on May 8, 2018 as a Nevada corporation under Chapter 78 of the Nevada Revised Statutes. The Company has one subsidiary, Jiangsu Meiyunmei Technology Inc. ("MYM") , a Chinese company. The Company owns 99% of the common shares of MYM.

The Company qualifies as an "emerging growth company" as defined in the Jumpstart Our Business Startups Act which became law in April 2012. The definition of an "emerging growth company" is a company with an initial public offering of common equity securities which occurred after December 8, 2011 and has less than $1 billion of total annual gross revenues during last completed fiscal year.





Overview of the Business

The Company commenced jewelry sales on November 2018 and started to generate revenue at that time. The Company was formed as a US corporation to use as a vehicle for raising equity both in the United States and abroad.

JS Beauty Land Network Technology, Inc. (also referred to as "the Company") is a Chinese retailer and wholesaler of jade stone-adorned jewelry and decorations. The Company intends to directly engage in the manufacture, marketing and sales of fine jewelry and art from China through its newly formed Chinese subsidiary, Jiangsu Meiyunmei Technology Inc. ("MYM"). The Company commenced retail sales operations in November 2018. We are unaware of any specific restrictions imposed by the Government of China with respect to the conduct of the business of the Company or its Chinese subsidiary. The Company intends to utilize a business model that would focus on repeat clientele and collectors. In addition to its core business, the Company intends to offer memberships to its customers estimated to cost approximately $1,500, which will offer exclusive purchase opportunities. The Company's activities will range from procuring high-quality stones, to building cooperative partnerships with its customers. The Company's Chinese headquarters are in Xuanwu, Nanjing, Jiangsu, China.





12







Market Opportunity

Jade remains a unique, sentimental, high-end gemstone in China. While the Chinese market is keen on translucency and color, the western market is keen on artistry, carving details, and especially originality. The total export value of mineral products from China, including jade, is approximately $865,000,000 per annum. The foregoing statistics are based solely on management's opinion or belief.





Marketing and Distribution

Marketing will be done through a variety of channels, including the Internet, networking, trade shows, social media, and influencer marketing. In addition, print advertising will target carefully chosen audiences. The distribution channels will be retail branch locations and online through the We Chat platform.





Target Market

JS Beauty Land Network Technology, Inc. anticipates that the primary customers of its products and services will be:





  ? Men between 30 and 44 Years - Management believes that this market has a high
    interest in the purchase of high-end jade jewelry.

  ? Luxury Market - Luxury jewelry sales.

  ? Junior Buyers - According to Chinese traditions, people give longevity locks,
    bracelets, and necklaces to children as goodwill tokens and as a way of
    wishing them a healthy and happy life.

  ? Wedding Market - It is estimated that more than 50% of sales are related to
    weddings.

  ? Festival Market - Jewelry sales influenced by festivals and anniversaries.
    Most people buy jewelry as a gift to celebrate birthdays and festivals,
    especially the Lunar New Year and Qixi Festival (the Chinese equivalent of
    Valentine's Day).




Potential Acquisitions

As an adjunct to its business strategy, the Company will also seek to identify potential acquisitions which are involved in the operation of jewelry manufacturing facilities and jewelry retailers in China, particularly those dealing in fine emerald and jade jewelry.





Capital Formation

JS Beauty Land Network Technology Inc., shareholder's equity capital formation.

The company was formed on May 8, 2018, with no capital. Thereafter, the Company issued 1,000,000 shares of founder's capital to Faxian Qian at $0.001 per share for an aggregate of $1,000. In August and September 2018, the Company sold an additional 371,428 at investors in China for prices ranging from $0.25 per share to $0.50 per share for aggregate proceeds of $118,957.

The Company filed a Registration Statement in 2019 to register 1,000,000 IPO shares together with 456,425 selling shareholder shares. At December 31, 2019, 765,000 of the IPO shares had been sold with gross proceeds of $765,000. The IPO offering has now been terminated as to the remaining 235,000 shares in the registration statement.

In July 2020, the Company issued an additional 108,000 shares in a private offering in China for net proceeds of $108,000 ($1.00 per share) to 52 unrelated parties.

During the remainder of fiscal year 2020, the Company may require additional funding for ongoing operations. There is no guarantee that we will be able to raise any additional capital and have no current arrangements for any such financing.





13







Results of Operations

Three Months Ended September 30, 2020 Compared to September 30, 2019

The following table summarizes the results of our operations during the three months ended September 30, 2020 and 2019, respectively, and provides information regarding the dollar and percentage increase or (decrease) from the current three-month period to the prior three-month period:





                                                                                 Percentage
                                                                 Increase         Increase
          Line Item              9/30/2020      9/30/2019       (Decrease)       (Decrease)

Revenues                         $   80,838     $   26,577     $     54,261            204.2 %
Operating expenses                   79,813         34,948           44,865            128.4 %
Net loss                            (53,572 )      (17,173 )         36,399            212.0 %

Loss per share of common stock (0.02 ) (0.01 ) (0.01 ) 100.0 %

We recorded a net loss of $53,572 for the three months ended September 30, 2020 as compared with a net loss of $17,173 for the three months ended September 30, 2019 due primarily to an increase in sales (and commensurate cost of sales) and an increase in general and administrative expense.

Nine Months Ended September 30, 2020 Compared to September 30, 2019

The following table summarizes the results of our operations during the nine months ended September 30, 2020 and 2019, respectively, and provides information regarding the dollar and percentage increase or (decrease) from the current nine-month period to the prior nine-month period:





                                                                                Percentage
                                                                Increase         Increase
          Line Item              9/30/2020      9/30/2019      (Decrease)       (Decrease)

Revenues                         $  309,694     $   40,418     $   269,276            666.2 %
Operating expenses                  179,216        151,626          27,590             18.2 %
Net loss                            (17,518 )     (126,226 )      (108,708 )          (86.1 )%
Loss per share of common stock        (0.01 )        (0.07 )          0.06             85.7 %

We recorded a net loss of $17,518 for the nine months ended September 30, 2020 as compared with a net loss of $126,226 for the nine months ended September 30, 2019 due primarily to an increase in revenues without a commensurate increase in general and administrative expense.

Liquidity and Capital Resources

As of September 30, 2020, we had total assets of $1,118,819, working capital of $255,152 and an accumulated stockholders' equity of $688,214. Our operating activities used $36,155 in cash for the nine-month period ending September 30, 2020. Our revenues were $309,694 in the nine-month period ending September 30, 2020 compared to $40,418 in the comparable period of 2019.

Management believes that the Company's cash on hand will be sufficient to fund all Company obligations and commitments for the next twelve months. Historically, we have depended on loans from our principal shareholders and their affiliated companies to provide us with working capital as required. There is no guarantee that such funding will be available when required and there can be no assurance that our stockholders, or any of them, will continue making loans or advances to us in the future.





14

At September 30, 2020, the Company had loans outstanding from two related parties in the aggregate amount of $102,361, which represents amounts loaned to the Company to pay the Company's expenses of operation. All such advances are non-interest bearing and payable on demand. The Company accrued imputed interest with 6% interest rate per annum. Imputed interest amounted $4,606 during the nine months ended September 30, 2020.





Coronavirus Pandemic

The outbreak of COVID19 coronavirus in China starting from the beginning of 2020 has resulted reduction of working hours for the Company. The Company followed the restrictive measures implemented in China, by suspending operation and having employees' work remotely during February and March 2020. The Company gradually resumed operation and production starting in April 2020. The demand for our products decreased in February and March 2020. The recent developments of COVID 19 are expected to result in lower sales and gross margin in 2020. Other financial impact could occur though such potential impact is unknown at this time.

Off Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity or capital expenditures or capital resources that is material to an investor in our securities.

Contractual Obligations and Commitments





None.



Seasonality

Our operating results are not affected by seasonality.





Inflation

Our business and operating results are not affected in any material way by inflation.





Critical Accounting Policies



Use of estimates

The preparation of our financial statements requires management to make judgments, estimates and assumptions that affect the application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Estimates and judgments used are based on management's experience and the assumptions used are believed to be reasonable given the circumstances that exist at the time the financial statements are prepared. Actual results may differ from these estimates.





Emerging Growth Company

The Company has made an election to be an emerging growth company as defined under the Jumpstart Our Business Startups Act of 2012 ("Jobs Act"). Included with this election, the Company has also irrevocably elected to use the provisions within the Jobs Act that allow companies that go public to continue to use the private company adoption date rules for new accounting policies. In this regard, the Company has made an irrevocable election to use the extended transition period provided in Securities Act Section 7(a)(2)(B) for complying with new or revised accounting standards. Should the Company obtain revenues in excess of $1 billion on an annual basis, have its non-affiliated market capitalization increase to over $700 million as of the last day of its second quarter, or raise in excess of $1 billion in public offerings of its equity or instruments directly convertible into its equity, it will forfeit its status under the Jobs Act as an emerging growth company.





15







Other

The Securities and Exchange Commission issued Financial Reporting Release No. 60, "Cautionary Advice Regarding Disclosure About Critical Accounting Policies" suggesting that companies provide additional disclosure and commentary on their most critical accounting policies. In Financial Reporting Release No. 60, the Securities and Exchange Commission has defined the most critical accounting policies as the ones that are most important to the portrayal of a company's financial condition and operating results, and require management to make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. The nature of our business generally does not call for the preparation or use of estimates. Due to the fact that the Company does not have any operating business, we do not believe that we do not have any such critical accounting policies.

© Edgar Online, source Glimpses