Kadokawa Corporation opened the EJ ANiME STORE, an online store where people living overseas can purchase official merchandise for Japanese anime, comics, light novels, games, and more. Based on all of this, the company decided to establish the online EJ ANiME STORE, where people living overseas can buy true genuine products (official merchandise) and that also features premium products that are difficult to obtain overseas, products with extras, and many more items. The company gathered a variety of products for this site centered on popular products with high added value based on the keywords “limited-edition sales” and “extras” as an online store operated directly by a publishing company and aiming to respond to the wide-ranging demand of fans of anime, comics, light novels, games, and more.