Kaival Brands Innovations Group, Inc. announced that it has partnered with Koupon to create an electronic engagement program involving Koupon's digital promotion platform. The partnership will offer customers who purchase the BIDI® Stick—a premium electronic cigarette—digital opportunities based on their purchases. The partnership will offer incentives to specific customers based on purchasing habits, allowing users 21 and older of vaping products the opportunity to experience the device and its unique qualities. The goal of the program is to better serve its adult customer base, involving assessment of consumer insights and digital offers to users of Bidi Vapor products, officials said. Age-verified adult consumers can access digital promotions powered by Koupon's technology and redeem them at retail outlets within Bidi Vapor's distribution network. The benefits to consumers grow over time as calculated by the Koupon platform.