Genius Brands International, Inc. announced the launch of the global consumer products' program based on its Frederator Networks' original, critically-acclaimed Netflix series, Bee and PuppyCat, with a roster of new licensing and retail partners signed to launch new products. From its start as an animated short to a very popular YouTube series on Frederator Network's Cartoon Hangover Channel, Bee and PuppyCat has amassed over 70 million views to date, in addition to 2.5 million fans and counting across all social media channels. Due to this enormous success and loyal fan base, Netflix premiered a brand new series, Bee and PuppyCatLazy in Space, on September 6, 2022 where it topped the “Best New Shows to Watch on Netflix” lists in New York Times, Forbes, LA Times and more.

Kicking off the retail launch, Hot Topic, Inc. recently debuted Bee and PuppyCat apparel online at Hot Topic and BoxLunch, which will also be available in select stores later this year. Genius Brands has also finalized deals with the first licensing partners for Bee and PuppyCat to create products for tweens, teens and young adults, including Sony Music(available on Milan Records, an imprint of Sony Masterworks - global), BOOM! Studios (comics – global), Trends International(posters, stickers – US, Canada, Mexico), Toynk (plush – US, Canada), Youtooz (collectibles, figures, plush – US, Canada, Mexico, UK, and Toy Factory (plush – US, Canada).

Additionally, Crowdmade launched a dedicated Bee and PuppyCat online store, featuring apparel and accessories, mugs, posters, plush, gifts, collectibles and home products. Heading into Licensing Expo in June, Genius Brands will be seeking additional categories for the brand such as stationery, publishing, home, hardlines, footwear, gaming, electronics and more, as well as promotional partnerships and collaborations.