Stifel maintains its 'hold' rating on Kering shares, with an unchanged target price of 420 euros.

The analyst points out that Kering expects its first-quarter sales to decline by around 10% year-on-year.

Gucci sales are expected to fall by almost 20% year-on-year, due to an expected decline in Asia-Pacific.

Against this backdrop, Stifel believes that the consensus forecast for 2024 EBIT should be revised downwards.

Kering anticipates a difficult first half, which may require a revision of Gucci's margin outlook when it reports its first-quarter results on April 23.


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