Kering : 2020 Activity Report

Activity report - 2020

	A year for caring
	The name of our Group is pronounced 'caring',
	and it is no coincidence.
	Caring means thinking about other people, and looking after them.
	These values are at the heart of our culture. They inspire our behavior,
	our choices and even our vision of Luxury-a Luxury that is sincere,
	creative and responsible, a source of well-being,self-expression
	and personal achievement.
	These values also guide us in our daily lives, in the relationships
	we have with the people around us.
	We are dedicated to taking care of our clients, listening to their needs,
	and offering them outstanding products and experiences,
	so that everyone can express their unique personality.
	We take care of the women and men in our Group, providing
2	a work environment where they can flourish, in a space that is kind,	3
	open, diverse and inclusive.

We take care of our partners, our suppliers and other stakeholders by building fair and transparent relationships based on trust.

We take care of the communities around us, demonstrating solidarity and remaining conscious of our social responsibility.

We take care of the planet, by taking practical action to reduce

our environmental footprint and to protect biodiversity, while at the same time introducing new practices that could influence the sector as a whole.

2020 was an unprecedented year.

Faced with the scale of the health crisis, Kering naturally helped

to combat the pandemic and its consequences. By supporting health workers and institutions. By offering its production capacity and resources. By bringing people messages of comfort and inspiration. In other words, by taking care of all those to whom we are connected, as a Group, through our passion, our crafts, our Houses and our communities.

4	Caring
in 2020

Faced with the Covid-19 pandemic, along with local crises

in some parts of the world in 2020, Kering and its Houses provided help for people in need.

The following pages are a look back at the actions taken

and initiatives supported by the Group and its Houses. By helping healthcare workers, encouraging research, and protecting

the vulnerable, the aim was to contribute, as far as possible, to making the world a more caring and a fairer place.

Helping healthcare workers and the teams fighting the virus

At the start of the year, when the epidemic struck China hard, the Group donated 7.5 million RMB (about €1 million) to the Red Cross Foundation in Hubei province.

In Italy, contributions from Gucci, Bottega Veneta, Saint Laurent, Balenciaga, Alexander McQueen, Brioni, Pomellato and Kering Eyewear helped

to provide a donation of €2 million to the four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio.

Under the bannerWe Are All in This Together, Gucci mobilized its entire community to raise funds to fight the pandemic. The House itself donated €1 million to the Italian Civil Protection authority to support health services, and a further €1 million to the World Health Organization'sCovid-19Solidarity Response Fund.

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Gucci widely publicized both of these campaigns, inviting its global community to contribute via www.gucci.forfunding.it and its Instagram account, while also giving the WHO full access to its social media networks and their 70 million followers.

For its part, Bottega Veneta organized two successive fundraising campaigns to provide healthcare equipment for the Italian Civil Protection authority.

With the help of its Houses, Kering also contributed to the supply of personal protection equipment for healthcare workers in North America

and Brazil through a donation of $1 million USD to the CDC Foundation.

In France, the Group financed the purchase of 3D printers by the AP-HP (Paris hospital authority). A total of 60 machines were delivered in March to produce protective equipment

and medical components.

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Keeping people safe

Following an appeal by the regional authorities in Tuscany to companies in the fashion sector, Gucci and its suppliers began producing surgical masks and gowns for medical staff.

In France, Balenciaga and Saint Laurent reorganized their workshops to produce surgical masks

and gowns at a rate of 15,000 items a week for medical staff in Paris hospitals.

With its Team Filo Rossoproject, Brioni was able to manufacture 30,000 face masks a week at its factory in Montebello di Bertona. The masks were distributed to healthcare institutions

in the Abruzzo region, including hospitals in Penne and Pescara.

Kering ordered and delivered 3 million surgical masks from China to France's health services, as a donation.

Supporting research

To help deliver a lasting response to the pandemic, Kering made a special donation to the Institut Pasteur, one of France's leading research centers.

Bottega Veneta funded several two-year scholarships for researchers in pulmonology, virology and microbiology at three public research institutions in Padua, Rome, and Naples.

Standing by our suppliers

To help support the Italian textile sector, Gucci and the Intesa Sanpaolo bank launched the Sviluppo Filiere Project, providing small and medium-sized Italian enterprises

with rapid financing, accelerated procedures, and other advantages that are normally reserved to large companies.

Solidarity with victims of violence

The Kering Foundation distributed emergency funds to organizations that support survivors of domestic violence, helping these groups continue

their services. It also launched #YouAreNotAlone,

an information campaign for women who are victims of domestic violence in Europe and the United States, and contributed to two fundraising campaigns:

Domestic violence isn't grounded by the One

in Three Women network, created by the Kering Foundation and the Fondation Agir Contre l'Exclusion,and #StandWithWomenby Gucci and its Chime

For Change program.

Focusing also on preventing violence, the Foundation and its partner Promundo launched the Global Boyhood Initiative to equip 4- to 13-year-old boys, along with their parents, with the tools and resources to help them become men who embrace healthy masculinity and gender equality.

In Italy, Pomellato continued its support for CADMI, a member of Italy's leading non-profit organization that supports women survivors of domestic violence, D.i.Re, which is also one of the Kering Foundation's partners. Pomellato made a donation of €90,000 and also launched a fundraising campaign.

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Helping the vulnerable and lonely

In France, Kering supported the #GardonsLeLienproject organized by the charity Simplon. Thanks to the distribution of 20,000 tablets and PCs,

the initiative was able to strengthen the links between people in hospitals-and other care facilities- and their loved ones.

Kering also worked with the Paris Civil Protection authority to support the organization's social activities. During lockdown in March and April, volunteers among the Group's employees made telephone calls to isolated elderly people, providing them with moral support and a caring voice at the other end of the line.

Kering provided financial support for Your Friends in New York Want to Help, an initiative launched

by designer Kerby Jean-Raymond to help disadvantaged communities in New York.

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Supporting Black Lives Matter

Kering and its Houses helped to combat racism

by providing financial support to two organizations in the United States: the NAACP, which fights

to eliminate race-based discrimination, and Campaign Zero, which aims to reduce police violence toward the Black community.

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Ecosystem conservation in Australia

In January, Australia was ravaged by bushfires on an unprecedented scale. Kering and its Houses donated 1 million Australian dollars (more than €630,000) to support the fight against the fires

and their consequences. To help over the longer term, Kering also committed to supporting future reforestation and biodiversity programs around the country.

Encouraging creativity and imagination

During lockdown, Bottega Veneta launched a unique platform for creative expression, Bottega Residency. At the House's invitation, talented creatives

from every discipline shared their works and sources of inspiration via Instagram and YouTube, providing a joyful escape from lockdown living.

At the same time, Alexander McQueen launched the #McQueenCreatorschallenge,

inviting its community to work on a series of projects based on the House's creations with the help of tutorials and maquettes from its atelier.

Kering is supporting A Common Thread, an initiative launched by Anna Wintour

and Tom Ford, and led by the CFDA/Vogue Fashion Fund. It is also providing support for fashion designers and entrepreneurs, who have faced major financial difficulties.

Supporting Lebanon

After the double explosion in Beirut on August 4th, 2020, Kering and its Houses provided financial support for the I Love Beirutbenefit concert created by Mika to help victims of the blasts. A related fundraising campaign, along with ticket sales

for the concert, yielded more than €1 million for the Lebanese Red Cross and Save

the Children Lebanon.

Balenciaga created a mini-collection based on the koala bear, with all proceeds donated to Australian conservation organizations.

Meanwhile, Gucci made contributions to three Australian NGOs-the NSW Wildlife Information, Rescue and Education Services (WIRES),

the New South Wales Rural Fire Service,

and the Australian Red Cross. The House also

aims to include the organizations in its volunteering program, Gucci Changemakers.