LOOP/POOL announced that it has received its seed round of funding led by new investor Inner Spirit Holdings Ltd. (CNSX:ISH) on February 23, 2021. The transaction included participation from new investors Kiaro Holdings Corp. (TSXV:KO), individual investors Alan Cross and Michael Wekerle.

As a part of the transaction, Daniel Petrov, CEO of Kiaro Holdings Corp. (TSXV:KO) will join the company's advisory board.