The board of directors of Cinderella Media Group Limited announced that the Group expects to record a significant decrease in profit for the six months ending June 30, 2015 as compared to that of last year. Based on the information currently available, the expected decrease in profit of the Group for the six months ending June 30, 2015 is principally attributable to the distribution in specie of shares in 1010 Printing Group Limited to the shareholders of the company on May 2, 2014 and the decrease in advertising income in the Inflight Magazine division. For the six months ended June 30, 2014, the company recorded HKD 76.7 million profit contributed from the operations of 1010 Group.

As a result of the distribution in specie, the profit of the company for the six months ending June 30, 2015 is expected to be lower significantly.