Kits Eyecare Ltd. announced the appointment of Zhe Choo, Senior Vice President of Finance, will become the Company's Chief Financial Officer, effective March 31, 2024. Choo has served as Vice President of Finance for KITS since August 2020, where she played an integral part leading the finance function of the Company's strategy through its initial growth phase. Prior to KITS, she held various roles leading the finance departments for growth-focused, advanced technology companies.

Choo began her career and accumulated over a decade of experience in management roles with notable "Big Four" accounting firms such as PwC and EY. Choo is a Canadian Chartered Professional Accountant (CPA, CA) and holds a bachelor's degree in accounting from the Nanyang Technological University, a top university in Singapore.