Levi Strauss & Co. has reopened its store at the Central World mall in Bangkok, Thailand.

The store underwent an expansion and is now the brand's largest store in Southeast Asia, according to a press release.

It also represents LS&Co.'s focus on its direct-to-consumer strategy as the company continues to grow its fleet of fully owned-and-operated stores across key locations in the country.

The Levi's NextGen Indigo store will offer consumers an elevated shopping experience that brings together style and originality, through a broad selection of products and customization offerings and boasts the country's second Levi's Tailor Shop which unlocks a range of personalization options. The Tailor Shop is an alteration, restoration and customization station.

"Thailand is an important strategic market for Levi Strauss & Co. within Southeast Asia, and Bangkok is one of the world's most popular destinations for international tourists," Sameer Koul, general manager for Southeast Asia and country manager for Thailand, Levi Strauss & Co, said in the release. "We always strive to deliver immersive experiences that resonate with consumers, right where they shop. By bringing the fullest expression of our brand to their doorstep, we hope to cultivate lifelong denim fans in Thailand and the wider Southeast Asia region."

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