On March 8, 2019 LifeApps Brands Inc. increased the size of its Board of Directors to four persons and appointed Barney Frank and Billy Bean to the vacant director positions created thereby. Billy Bean is a former professional baseball player and is currently a major league baseball (“MLB”) front office executive serving as Vice President and Special Assistant to the Commissioner. As a senior advisor to Commissioner Rob Manfred, his role focuses on baseball’s social responsibility initiatives and LGBT inclusion. Among his responsibilities, Mr. Bean works with MLB’s 30 clubs to bring awareness to all players, coaches, managers, umpires, employees, and stakeholders throughout baseball to ensure an equitable, inclusive, and supportive workplace for everyone.
LGBTQ Loyalty Holdings, Inc. is a financial methodology and media company. The Company is focused on unlocking the purchasing power of the LGTBQ community globally by offering a LGBTQ Index and core ETF portfolio that attract institutional investors and corporations. It provides the Loyalty Preference Index (the Index ETF), branded as the LGBTQ100 ESG Index, which is an environmental, social, and governance (ESG) Index. Its LGBTQ100 ESG Index integrates lesbian, gay, bisexual, transgender, and questioning (LGBTQ) community survey data into the methodology for a benchmark listing of the nations financially performing large-cap publicly listed corporations. The Index ETF provides the LGBTQ community and their allies with various Fortune 500 companies that support and implement diversity, inclusion, and equality policies within their organizations. The Company, through its wholly owned subsidiary, Loyalty Preference Index, Inc. (LPI), provides an index for the LGBTQ + ESG100 ETF.