Lifenet Insurance Company announced it will launch Dementia Insurance "be" that supports payment related to early detection and treatment of dementia and mild cognitive impairment (hereafter, "MCI") on April 1, 2024. In August 2022, Lifenet and Eisai Co. Ltd. entered into a capital and business alliance agreement to collaborate in dementia and other areas with the aim of helping reduce the burden of medical and nursing care for people living in Japan's aging society and have been considering new insurance products and services as a joint initiative.

For the early treatment of dementia, it is thought that detecting the disease in the stage of MCI is important. MCI is the stage just before dementia diagnosis, where cognitive function is somewhere between the healthy and dementia states. Early detection and appropriate preventative measures may prolong or restore the existing state or reduce the progression to dementia.

Although some measures including lifestyle changes and exercise are considered effective in treating MCI, with the approval of a new pharmaceutical treatment for some types of MCI and mild dementia in 2023, medication may also become an option for early treatment. Pharmaceutical treatment is covered by public service, but it is important to be financial prepared as a certain amount of co-payment is required, including for tests and other expenses. In light of these circumstances, Lifenet and E is co-developed a dementia insurance based on the concept of early detection and treatment, by leveraging Eisai's experience and network in drug discovery and disease awareness activities in the field of dementia, which it has built up over many years, and Lifenet's know-how and technologies cultivated in insurance products and related services.

Dementia Insurance "be") supports the early detection and treatment of dementia, increasing treatment options by providing generous coverage from the MCI stage. In addition, in order to detect dementia at an early stage, it is important for not only policyholders but also their family members and others around them to pay attention to their brain health and understand the differences between age-related forgetfulness and cognitive decline leading to dementia. At the same time as the launch of Dementia Insurance "be", an official LINE account BreNavi focused on Eisai's dementia-related content will be provided to support the prevention, early detection, and aftercare of dementia through the provision of information on brain health, a search function for medical institutions, brain training games and brain-stimulating exercise content.