Aratana Inc. announced that it will receive a round of funding on September 18, 2013. The company will issue common shares by way of third party allocation. The round will include participation from new investor Livesense Inc. and other investors. Livesense Inc. will invest ¥19.6 million in the transaction.

On September 30, 2013, Aratana Inc. closed the transaction. The company has received ¥550 million in funding led by new investor NTT Docomo Ventures and Livesense Inc. along with participation from retuning investors JAFCO Co., Ltd. and Mizuho Capital Co., Ltd.