LookSmart, Ltd. Announces Search Marketing Network Adds Display to Product Suite
July 17, 2012 at 08:00 am EDT
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LookSmart, Ltd. announced the addition of display advertising capabilities to its roster of performance-based search marketing offerings. By leveraging performance data from its search network, LookSmart's display offering will enable advertisers to extend the reach of their performance campaigns, and achieve higher ROI than typical display campaigns that do not benefit from deep conversion data. Advertisers can buy display advertising on a CPM or CPC basis, and leverage the full power of LookSmart's managed services team to manage real-time bidding, and deep campaign optimization. Existing search network advertisers will benefit from having historical campaign performance data, which will enable LookSmart campaign managers to quickly optimize display campaigns towards performance goals. Advertisers can also buy display only, and benefit from LookSmart's historical platform data to get rapid results.
LookSmart Group, Inc. operates in a programmatic online advertising ecosystem serving ads that target user queries on partner sites. The Company handles programmatic media buying on both Tier1 (Facebook, Google, Bing and Yahoo) and Tier2 channels (any other site beyond Google, Bing, Facebook and Yahoo). The Company offers search advertising customers targeted search via a monitored search advertising distribution network using its AdCenter platform technology. Its search advertising network includes publishers and search advertising customers, including intermediaries and direct advertising customers and their agencies, as well as self-service customers in the United States and certain other countries. In addition, Looksmart, under its Clickable and Syncapse brands, allows customers to manage paid, owned and earned media by providing a suite of solutions for social media marketers that include publishing, monitoring, data storage, compliance, management, ad placement and analytics.