LookSmart, Ltd. announced the addition of display advertising capabilities to its roster of performance-based search marketing offerings. By leveraging performance data from its search network, LookSmart's display offering will enable advertisers to extend the reach of their performance campaigns, and achieve higher ROI than typical display campaigns that do not benefit from deep conversion data. Advertisers can buy display advertising on a CPM or CPC basis, and leverage the full power of LookSmart's managed services team to manage real-time bidding, and deep campaign optimization. Existing search network advertisers will benefit from having historical campaign performance data, which will enable LookSmart campaign managers to quickly optimize display campaigns towards performance goals. Advertisers can also buy display only, and benefit from LookSmart's historical platform data to get rapid results.