With Several National Retailers and Brands preparing to officially roll out the new 8112 digital standard this summer, Qples by Fobi set to double its customer base and revenue output. Record inflation and inventory levels could potentially drive demand even further.
QPLES EXPECTED TO DOUBLE CUSTOMER BASE AND ISSUANCES FROM EXISTING CUSTOMERS
The new 8112 Universal Standard is being championed by
8112 TIMING IS PERFECT AS INFLATION HITS RECORD LEVELS NOT SEEN IN 40 YEARS - DRIVING CONSUMER DEMAND FOR COUPONS
Fobi estimates that the launch of 8112 will immediately double the number of Qples customers and revenue, as well as increase the amount of business with current customers as brands look to capture the multiple immediate efficiencies of 8112.
A second, major and unforeseen catalyst for Qples is the record rise of inflation rates to levels not seen in the last 40 years. As a result of record price increases across the entire retail spectrum, the average
The launch of 8112 coupons also comes at a time when due to rising inflation and shrinking wallets, coupons have become even more important than ever to shoppers worldwide looking to save money, and Qples by Fobi is there to capitalize on this increase in velocity for coupons.
AMERICA'S BIGGEST RETAILERS REPORTED 40% INCREASE IN INVENTORIES
This astronomic rise in inventories could provide a further catalyst to adoption of 8112.
BRANDS AND RETAILERS TARGET JULY IMPLEMENTATIONS
Due to the benefits mentioned above, CPG brands have been impatiently waiting for retailers to begin implementing the new standard within their stores. Many major brands have announced a
As a result, Fobi has commenced negotiations with multiple brands around 8112, with deals expected to be signed as soon as the first retailer implementations begin. The recent press release for Fobi's 8112 deal with Vericast, who work with tens of thousands of CPG brands, highlights the readiness of the market for 8112 and the importance of this new standard for Fobi's business and revenue growth.
QPLES AND FOBI'S WALLET PASS INTEGRATION NOW COMPLETE MAKING QPLES BY FOBI THE ONLY COMPANY IN THE WORLD TO BE ABLE TO DISTRIBUTE COUPONS VIA A BROWSER, THEIR APP OR THROUGH A WALLET PASS
In addition, with the Passcreator integration and through the power of Fobi's AI Data, activation & personalization, Fobi can provide unparalleled real-time engagement and attribution metrics. The segmentation, attribution and data measurement provided by the Fobi data exchange enable CPG Brands to make better data-driven decisions around their campaigns. This is something the CPG Brands have been looking to achieve for a very long time, and Fobi can now deliver this at scale.
8112 UNIVERSAL COUPONS CAN FINALLY BE UTILIZED BY CPG BRANDS FOR ECOMMERCE
There have always been retailer coupons available online through E-Commerce, however due to the lack of a safe, effective universal standard for digital coupons and the corresponding increased risk of fraud, CPG manufacturers' coupons have not been made available through Ecommerce.
Qples by Fobi is well positioned to provide 8112 coupons to Ecommerce sites and expects this to be a significant further means of revenue generation moving forward.
As a reminder, Fobi will be holding a webinar regarding their Q3 Financial Results today,
This press release is available on the Fobi Website and the FOBI Verified Forum On AGORACOM for shareholder discussion and management engagement.
About Fobi
Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Fobi's unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premise platforms creating highly scalable solutions for our global clients. Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries.
For more information, please contact:
T : +1 877-754-5336 Ext. 3 Twitter: @ Fobi_inc
E: ir@fobi.ai LinkedIn: @ Fobiinc
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