LT Foods Expands its Premium Rice-based Snacks Brand "Kari Kari" to Australia and UAE
April 23, 2021 at 02:36 am EDT
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LT Foods's Joint Venture Company with Kameda Seika, (Japan's Rice Crackers Company) starts exporting Kari Kari in the markets of Australia & UAE. Introduced in India in January 2020, Kari Kari is a premium, healthy, rice based crunchy snack. Inspired by the famous Kameda Crisp a leader in Japanese rice cracker market with around 30% share, `Kari Kari' is made from rice and peanuts offering a range of hearty & wholesome savoury snack in four different flavours Chilli Garlic, Wasabi, Salt & Pepper and Spice Mania. Kari Kari is manufactured in LT Foods manufacturing facility at Sonepat, Haryana through indigenously grown and sourced ingredients. The
Company is also growing a specific type of rice locally, which is the key ingredient in the snack. Kari Kari is available in over select 700 Modern Trade & Standalone stores in the cities of New Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad & Bhopal & is also available on leading e commerce platforms such as Amazon, Flipkart & Big Basket. Kari Kari has been promoted in India through a mix of digital marketing programs, and in store promotions. Kari Kari will now be available at Perth, Sydney & Dubai. The brand will also be distributed through the grocery chain store Aldi in Australia. LT Foods also plans to expand distribution of Kari Kari in GCC and New Zealand markets.
LT Foods Limited is an India-based fast moving consumer goods (FMCG) company in the consumer food space. The Company is engaged in the specialty rice and rice-based foods business. The Company delivers its products in approximately 65 countries across India, the United States, Europe, the Middle East, the Far East and the Rest of the World. Its flagship brands include Daawat and Royal, both are basmati brands. It offers organic staples through the brand Ecolife in global markets and supplies organic agricultural ingredients to the businesses. It has a distribution network with 1300+ distributors across the globe. It has three segments: Basmati and Other Specialty Rice, Organic Food and Ingredients, and Convenience and Health. The Basmati and Other Specialty Rice segment offers a diverse variety of specialty rice and rice-based food under the brand Daawat, Royal and other regional brands, such as Heritage, 817 Elephant, Gold Seal Indus Valley, Rozana, Devaaya, Golden Star and Leev.