Lucid Group Expands Arizona Presence with Scottsdale Studio Location
August 06, 2021 at 09:00 am EDT
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Lucid Group announced the opening of its newest retail location – the Lucid Studio at Scottsdale Fashion Square – on August 7. This location, the ninth in a growing network of Lucid Studios, is the first in Arizona and sits just 50 miles from the company's Advanced Manufacturing Plant (AMP-1) in Casa Grande. While at the Lucid Studio, visitors can experience the Lucid Air and learn more about the full lineup, and the company plans to open a separate Lucid service center later this year. The Lucid Studio design has translated the company's post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs. This includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 with available federal tax credit), through the Lucid Air Touring, which starts at $95,000 ($87,500 with available federal tax), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with available federal tax credit). The lineup features models offering up to 500+ miles of projected range on a single charge, power levels up to 1080 hp and quarter mile times as low as 9.9 seconds, making Lucid Air the new standard for electric vehicle performance and efficiency. Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer's preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid's Scottsdale Studio allows customers to experience the brand and obtain information about its products in a location that underscores the company's unique design aesthetic. Exploring a Lucid Studio, visitors will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid's Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.
Lucid Group, Inc. is a technology company. The Company is focused on designing, developing, manufacturing electric vehicles (EV), EV powertrains and battery systems in-house using its own equipment and factories. It offers its own geographically distributed retail and service locations and through direct-to-consumer online and retail sales. It also boasts a product roadmap of future vehicle programs and technologies. It focuses on in-house hardware and software innovation, vertical integration, and a clean-sheet approach to engineering and design led to the development of the Lucid Air. The Lucid Air is a luxury sedan that redefines both the luxury car segment and the EV space. The Lucid Air is manufactured at its greenfield EV manufacturing facility in Casa Grande, Arizona, Advanced Manufacturing Plant-1 (AMP-1). It owns and operates a vehicle service network comprised of service centers in metropolitan areas and a fleet of mobile service vehicles.
LUCID GROUP, INC. 
