Lucid Group, Inc. announced plans to open its first retail location in Switzerland – the Lucid Studio at Cours de Rive 10 in Geneva – on November 18, 2022. The luxury retail space will invite customers to experience the Lucid brand and its products in the heart of Geneva. The Swiss Studio will mark the company's second retail location in Europe, after the Munich Studio opening in May of this year.

Lucid expects to expand its physical footprint throughout additional countries in Europe in the coming years.