LXRandCo, Inc. announced the hiring of Ms. Ashley LaMontagne as its Head of E-Commerce and the move by the Company to a digital-led omni-channel strategy. Effective immediately, LXR's e-commerce priorities, under the leadership of Ashley, will include: accelerating the growth of the Company's digital web presence through its LXRCO.com site, leveraging the Company's business activities through third-party e-commerce platforms, vintage-focused marketplaces and affiliate relationships, and assisting with the expansion of e-commerce opportunities for retail channel partners either directly or on a white-label basis.