MAHLE Instagram channel wins German Brand Award 2021 for 'Excellence in Brand Strategy and Creation' in the Social Media category
Jury calls the channel a 'symbol of the transformation of the German automotive industry'
With more than 30,000 followers, MAHLE's Instagram channel has the highest reach of any in the German supplier industry
The MAHLE Instagram channel took first place at the German Brand Awards 2021 for 'Excellence in Brand Strategy and Creation' in the Social Media category. In the jury's opinion, the MAHLE Instagram channel @mahlegroup is a 'symbol of the transformation of the German automotive industry-a Swabian supplier that has become a global, innovative mobility technology group.' With more than 30,000 followers, the MAHLE channel currently has the highest reach on Instagram of any German automotive supplier.
'Our Instagram channel plays an important role in our social media strategy. As a B2B-only company, we have established an excellent B2C communication platform here. Our followers know that MAHLE is an international technology group that is successfully tackling the transformation within both the industry and our own company,' says Manuela Hoehne, Director Communications and Public Relations at MAHLE. 'I would like to congratulate our social media team for consistently producing informative, interesting, and entertaining content on the many different innovation topics flowing from MAHLE.'
The German Brand Award is a competition organized by the German Brand Institute. The Institute was founded by the German Design Council and consulting firm GMK Markenberatung to enhance the role of brand management as a crucial success factor for companies competing in domestic and international markets. Each year, brands and brand builders in over 60 categories are selected to receive the award by a jury of independent,
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The German Brand Award Jury recognizes MAHLE Instagram channel as a 'symbol of the transformation of the German automotive industry […]'
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Award-winning: With more than 30,000 followers, MAHLE's Instagram channel has the highest reach of any in the German supplier industry
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MAHLE Metal Leve S.A.
Av. Ernst MAHLE, 2000,
13846-146 Mogi Guaçu - SP, Brasil
MAHLE Metal Leve SA published this content on 10 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 June 2021 12:03:01 UTC.
Mahle Metal Leve SA is a Brazil-based company primarily engaged in the automotive engine parts manufacture. The Companyâs activities are divided into two business segments: Engine components and Filter. The Engine components division produces parts for internal combustion engines and automotive vehicles, such as rings, sensors, rockers, rods, crank arms, bushes, cylinder sleeves, bearing covers, rocker assemblies, crowns, injectors, synchromesh hubs, universal joints, shafts, gears, guides and valve seats, pistons, water and oil pump impellers, gudgeon pins and pulleys. The Filters division manufactures various types of filters, such as fuel, air, oil, cabin and press, used in vehicles, as well as applied in industry, automobile service stations, passenger and cargo transport, earthworks, fishing terminals and farms. The Company is indirectly controlled by Mahle Industriebeteiligungen GmbH.
MAHLE METAL LEVE S.A. 
