Making Science has named Toby McAra as its chief revenue officer. Based in London, McAra will be responsible for revenue generation resulting from performance marketing and the sales of both Google's Marketing and Cloud Platforms in the UK, and building an integrated approach across marketing and sales to create the best customer experience. Making Science's revenue performance and customer retention, growth, acquisition will also be key focus areas.

Previously the Head of Growth, Data and Digital Media EMEA at Media.Monks. He has also demonstrated expertise in other key roles, including Head of Google Analytics 360 for the UK and Ireland, EMEA Managing Director of Adometry - the digital attribution solution acquired by Google - and Director of Sales UK at Adobe.