MBWS and Sazerac announced a new strategic step in their partnership in France, involving the exclusive distribution by MBWS of Sazerac's portfolio of premium brands. This portfolio includes, among another, iconic names such as Buffalo Trace, Eagle Rare, W. L. Weller, Sazerac Rye, 1792, E.H. Taylor Jr, George T Stagg and Pappy Van Winkle bourbon brands, as well as Sazerac de Forge Cognac brand, Jung and Wulff rum brand and Peychaud's cocktail bitters. P raised for its excellence and the rarity of its liquids, this portfolio of brands perfectly complements the categories in which MBWS operates.

The integration of these additional brands alongside those already distributed by MBWS (namely Paddy, Fireball and Southern Comfort) will enable it to expand its presence in buoyant and fast-growing segments such as bourbon,rum and the mixology trend. The partnership will also considerably enhance the company's commercial offering in France. These new references will benefit from MBWS' commercial strength and broad market coverage, relying on specialized teams covering all distribution channels, with the Op'team Spirit, La Martiniquaise and Bardinet teams for the Off-trade, BLMHD for the On-trade, and Premium Craft Spirits for the network of premium independent wine and liquor stores (cavistes).

This partnership, which will begin on 1st January 2024, strengthens a long-standing collaboration between the two groups, as it is the case in the US market.