Jasrita Dhir recently joined Max India as Deputy Director for Brands and Communications. Before Max India, she was working with Antara Senior Living as Head-Marketing & Communications where her endeavour was to contribute towards making Antara the most trusted and loved brand for senior citizens. Dhir has over 20 years of experience and was associated with Fortis Healthcare for nine years where she had the opportunity to create & upscale the digital footprint of Brand Fortis. She has also worked in the services sector from Hospitality to Healthcare with a short stint in Media that includes Max Healthcare, The Oberoi, and NDTV.