Microsoft recognises Maxima’s commitment to customers, sales achievement and innovation.

August 22nd, 2011: Maxima, the leading IT business systems and managed services company, has been named to the 2011 Microsoft Dynamics President’s Club, a group that represents the top 5% of Microsoft Dynamics partners worldwide. Membership is granted based on continual, committed efforts aimed at offering solutions that meet the needs of customers.

Maxima has also joined the prestigious 2011 Inner Circle, an elite group of the most strategic Microsoft Dynamics partners from across the globe with sales achievements that rank them in the highest echelon of partners. Members of the Inner Circle for Microsoft Dynamics have performed to a high standard of excellence by delivering valuable solutions that help organisations achieve increased success.

These acknowledgments came during the Microsoft Worldwide Partner Conference 2011 (WPC), the company’s annual premier partner event, which took place this year in Los Angeles. WPC provides Microsoft Corp.’s partner community with the largest opportunity to learn about the company’s road map for the upcoming year, establish connections, share best practices, experience the latest product innovations and learn new skills.

“Microsoft is proud to recognise Maxima for its outstanding sales achievement,” said Doug Kennedy, vice president, Microsoft Dynamics Partners. “This honour is a direct reflection of Maxima’s outstanding group of employees and management team, all of whom should be very proud of this accomplishment. Kennedy continues, ”Maxima plays a very important role in the growth and success of Microsoft Dynamics. By providing the highest level of sales and innovation, customers can have absolute assurance they are dealing with the ‘best of the best’ when working with Maxima.”

Maxima’s Microsoft practice focuses on the design, implementation and support of Microsoft Dynamics AX and CRM solutions by combining technology expertise with deep industry vertical understanding and the experience of IT project and service delivery. Maxima’s maxcel family of apps offers specific Microsoft Dynamics AX applications for construction, contract management, service management and manufacturing. Maxima’s Microsoft Dynamics CRM for Construction provides a CRM solution pre-configured to the needs of contractors, consultants, architects and building products suppliers. Maxima also offers miraclePAY - a specialist payroll solution for users of Microsoft Dynamics AX, as well Microsoft SharePoint solutions.

“As a long-standing Microsoft Gold Certified Partner, we are delighted to have received this Microsoft recognition,” said Paul Adams, Managing Director, Maxima Business Solutions. “Being named to the Microsoft President’s Club and Inner Circle is a testament to our people, our industry solutions and the quality of our client projects.”

About Maxima:

Maxima (AIM:MXM) is a leading provider of IT business systems and managed services, helping over 1,000 organisations across the UK, Ireland and the USA to increase their productivity, reduce their business costs and streamline their processes. The company’s Business Solutions and Managed Services, Infrastructure and Applications operations support all aspects of cloud computing delivery, including Infrastructure as a Service, Platform as a Service and Software as a Service capabilities. Core Maxima solutions and services include virtualisation, web connectivity, infrastructure management, IT managed services provision, business intelligence, and comprehensive Microsoft Dynamics AX ERP and CRM business solutions. For more information, please visit www.maxima.co.uk.

For further details:

Victoria Franks, Maxima

Corporate Communications Manager

Tel: + 44 (0) 7590 098233

Victoria.franks@maxima.co.uk