MCAP ACQU
WTR Fireside Chat with AdTheorent CEO James Lawson on December 20, 2021 at 2 pm EST
December 20, 2021 at 2 pm ET
AdTheorent's performance-focused programmatic advertising platform uses data science and machine learning (ML) capabilities to target digital ads without relying on privacy-backwards cookies, device IDs or other user profiles. The company's proprietary suite of tools, methodologies and vertical solutions maximizes campaign performance and ROI for advertisers, while operating in a privacy-first manner, which has quickly escalated into an essential element for brand marketers worldwide.
Revenue for 3Q21 was up 36% YoY and the company is projecting 28% growth in 2022 and 26% growth in 2023. The CTV market is a major growth driver for AdTheorent with nearly 300% growth YoY in 3Q21, and 240% growth expected in 2022. With 10 years of operating history and a strong track record of financial performance, AdTheorent has proven technology and market-validated business model that many SPACs lack.
AdTheorent is improving the digital world for advertisers and consumers. By way of illustration, consider the following: when a consumer accesses content on a device -- a mobile device, tablet, or laptop-- a content page will render on that device, and that screen will likely contain an opportunity to show an ad, which is called a digital impression.
Advertisers want to know which of these impressions or opportunities to show/serve ads are most likely to yield engagement, conversions, or other advertiser-specified actions by their customers such as credit card signups, online sales, a hotel or airline bookings, whatever action is behind the given ad campaign, the advertiser is trying to drive those actions. They want to buy the media that's going to do just that.
Behind the scenes, there's a marketplace to buy and sell those ad opportunities. It's an auction system that takes place in microseconds. AdTheorent occupies the demand-side platform silo in this ecosystem, enabling advertisers to purchase digital media and digital ad impressions in real time and one at a time.
The key to AdTheorent's success is that it has transformed how that is done. AdTheorent uses machine learning and data science as its core method of ad targeting and campaign optimization. This contrasts with cookie-based or other ID-based or user profile-based targeting, which focuses more on individual identities and retargeting users and profiles across the Internet.
We are pleased to host James Lawson, CEO of AdTheorent on December 20, 2021 at 2 pm ET as part of our WTR Fireside Chat Series. We will take a deep-dive into AdTheorent's 2022 growth vectors. The event is open to all investors.
MCAP Acquisition Corp. is merging with AdTheorent, a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers.
AdTheorent's performance-focused programmatic advertising platform uses data science and machine learning (ML) capabilities to target digital ads without relying on privacy-backwards cookies, device IDs or other user profiles. The company's proprietary suite of tools, methodologies and vertical solutions maximizes campaign performance and ROI for advertisers, while operating in a privacy-first manner, which has quickly escalated into an essential element for brand marketers worldwide.
Operating at massive scale, AdTheorent is able to optimize ad targeting by evaluating and providing predictive scores for more than 87 billion impressions daily, bidding on less than .01% of impressions scored. The company also leverages advanced machine learning and data science to drive platform efficiencies by optimizing against ad impressions which represent a greater risk of IVT/fraud, poor viewability and poor brand safety, or impressions that may not be measurable by third party measurement providers.
Revenue for 3Q21 was up 36% YoY and the company is projecting 28% growth in 2022 and 26% growth in 2023. The CTV market is a major growth driver for AdTheorent with nearly 300% growth YoY in 3Q21, and 240% growth expected in 2022. With 10 years of operating history and a strong track record of financial performance, AdTheorent has proven technology and market-validated business model that many SPACs lack.
For a comp group, we have used a group of similar growth, similar margin ad software companies. These comparables have a median forward P/S of 7.9x, while AdTheorent is priced at 10.9x, a 42% discount. On and 2023 EV/EBITDA basis the discount is 27% (24.1x vs 33.1x).
James Lawson
CEO
AdTheorent
John M.A. Roy, PhD
Managing Director
Water Tower Research
AdTheorent is a privacy-forward, machine-learning powered programmatic advertising company. Put simply, the company uses machine learning and data science to target digital ads based on non-individualized predictive scores. Sophisticated data-driven advertisers who know digital and expect their digital campaigns to drive tangible business results are AdTheorent's biggest clients.
AdTheorent is improving the digital world for advertisers and consumers. By way of illustration, consider the following: when a consumer accesses content on a device -- a mobile device, tablet, or laptop-- a content page will render on that device, and that screen will likely contain an opportunity to show an ad, which is called a digital impression.
Advertisers want to know which of these impressions or opportunities to show/serve ads are most likely to yield engagement, conversions, or other advertiser-specified actions by their customers such as credit card signups, online sales, a hotel or airline bookings, whatever action is behind the given ad campaign, the advertiser is trying to drive those actions. They want to buy the media that's going to do just that.
Behind the scenes, there's a marketplace to buy and sell those ad opportunities. It's an auction system that takes place in microseconds. AdTheorent occupies the demand-side platform silo in this ecosystem, enabling advertisers to purchase digital media and digital ad impressions in real time and one at a time.
The key to AdTheorent's success is that it has transformed how that is done. AdTheorent uses machine learning and data science as its core method of ad targeting and campaign optimization. This contrasts with cookie-based or other ID-based or user profile-based targeting, which focuses more on individual identities and retargeting users and profiles across the Internet.
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AdTheorent Holding Company Inc. published this content on 20 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 December 2021 15:36:02 UTC.
