MedAdvisor Limited appointed Rick Ratliff to the position of CEO and Managing Director, effective 18 July 2022. With over 30 years' experience in the healthcare and pharmaceutical technology sector, Rick has a significant and successful track record of growth in both the US and Australia, and is a hands-on leader and collaborator. He has direct experience in the markets and segments in which MedAdvisor is operating.

As President of Network Services at ConnectiveRx, Rick led a team that developed go-to- market strategies and new products that increased platform revenue by 50% to USD 120 million and also increased margins by over 50% over a three-year period. Prior to that, as President and Chief Commercial Officer, Rick designed ConnectiveRx's new sales organisation; integrated systems, cultures and teams; rationalised products across acquisitions; and aligned key services, data and analytics, to support accelerated growth. Rick also served as the founding Chief Operating Officer and subsequently CEO of Surescripts, the first nation-wide SaaS-based health information network company in the US pharmaceutical industry.

At Surescripts, he was instrumental in building the largest electronic prescribing network in the US covering over 500 organizations representing 90% of retail pharmacies, over 100 healthcare systems and over 300 electronic medical record vendors. In addition, Rick successfully managed the acquisition and integration of the next largest competing electronic prescribing network. Rick also has extensive experience in the Australian health technology sector as Managing Director of Accenture, working with the Australian Federal Government to deliver the first versions of My Health Record.

He created and lead Accenture's digital health practice, and prior to that, created a product plan for Accenture's health information technology practice that focused on a single electronic record of a patient's healthcare history. Rick holds an MBA (University of Tulsa) and Bachelor of Science, Chemical Engineering (University of Oklahoma). Current Managing Director & CEO Robert Read will remain in the business as an Executive Director, transitioning his CEO responsibilities in July, to provide continuity and support to Rick.