MedAdvisor Limited announced Adheris founder Mr. Lucas Merrow will join the Board as a non-executive director. into the US market. Mr. Merrow has extensive experience building successful Medtech enterprises, including Cotiviti/HMS-owned Eliza and the now MedAdvisor-owned Adheris. His deep knowledge of the US medical adherence market will be invaluable to the company's Board. In addition, Mr. Merrow's understanding of the health insurer market through Eliza, will be valuable for the Company's rollout to the payor and insurer markets. Mr. Merrow holds a bachelor's degree in electrical engineering from MIT and an MBA from the Harvard Business School. In addition, the company has streamlined the executive team structure to drive operational execution outside of the US. Wayne Marinoff, company's General Manager of Sales, who has spent 20+ years in sales and marketing in both the branded pharmaceutical market and pharmacy markets in Australia (Eli Lilly, Sigma ASX:SIG, Aspen & Arrotex) has been appointed Executive General Manager (EGM) Sales & Marketing. This will also include accountability for the UK business and South East Asia joint venture operations. Ruba El-Afifi (Aconex, QIC, AAMI), who is currently EGM People & Culture and has played a major role in driving operational excellence across the business, has been appointed Chief Operating Officer. With her extensive experience in leadership, management and operational delivery, Ms El-Afifi's responsibilities will be expanded to include the management of the Australian based product and technology teams.