MediaValet Inc. announced the launch of its Forensic Watermarking integration, providing organizations with a secure and robust solution to fight against leaks and manipulations of high-value assets. Enhanced asset security measures are becoming an increasingly important component of cybersecurity due to the evolving threat landscape. The widespread adoption of digital technologies and the increasing value of digital assets has led to a rise in cyberattacks targeting intellectual property (IP), copyrighted material, embargoed assets, and other sensitive content.

Despite keeping the intellectual property and copyrighted material under lock and key, with strict NDAs for any agencies, distributors, or vendors with access to embargoed assets, asset leaks continue to be a prominent threat to those working with sensitive and confidential material. More frustrating - tracking down the culprit can be nearly impossible. Forensic Watermarking helps mitigate this by identifying unauthorized sharing or distribution, as well as deterring associates from leaking copyrighted material.

As one of the only DAMs to offer Forensic Watermarking, MediaValet provides the ultimate protection against asset leaks for many organizations ­ especially those in Consumer Packaged Goods (CPG), entertainment, and manufacturing industries. Integrated with and powered by our partner, Steg.AI, the watermarking technology embeds a unique, invisible, and unremovable identifier onto the customer's image, GIF, PDF, or video. Using these invisible watermarks, customers can trace valued assets and quickly identify the source of the leak.

Using this technology, organizations can: Reduce asset leaks and manipulations: Ensure that assets are protected and limit unauthorized usage when sharing with external clients and vendors. Embed unique watermarks: Create watermarks for each vendor to easily track any leaked asset back to the source and prevent future leaks. Automate the watermarking process: Reduce user error and allows users to safely distribute protected assets easily.

This feature is critical to customers, allowing them to distribute watermarked assets at scale and protect their IP when sharing embargoed assets with external clients and vendors.