Q1 2022 Results Presentation
Sottotitolo
Milan, 25th May 2022
Audience & Advertising
Sottotitolo
ITALY | Evolution of confidence index
Monthly evolution, consumers and business
120
110
100
90
80
70
60
50
gen- feb- mar- apr- mag- giu- | lug- ago- set- | ott- nov- dic- | gen- feb- mar- apr- mag- giu- | lug- ago- set- | ott- nov- dic- | gen- feb- mar- apr- mag- giu- | lug- ago- set- | ott- nov- dic- | gen- feb- mar- apr- | ||||||||||||||||||||||||||||||
19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 22 | 22 | 22 | 22 |
consumersbusiness
Source: Istat
| 3 |
ITALY | Good & Service Consumption
12M 2021 vs 2020 | 12M 2021 vs 2019 | Q1 2022 vs 2021 |
SERVICES: +13.0% | SERVICES: -22.1% | SERVICES: +30.3% |
AVG: +8.9% | AVG: -7.4% | AVG: +8.1% |
GOODS: +7.6% | GOODS: -0.9% | GOODS: +2.7% |
65
45
25
5
-15
-35
-55
-75
gen-19 | feb-19 | mar-19 | apr-19 | mag-19 | giu-19 | lug-19 | ago-19 | set-19 | ott-19 | nov-19 | dic-19 | gen-20 | feb-20 | mar-20 | apr-20 | mag-20 | giu-20 | lug-20 | ago-20 | set-20 | ott-20 | nov-20 | dec 20 | gen-21 | feb-21 | mar-21 | apr-21 | mag-21 | giu-21 | lug-21 | ago-21 | set-21 | ott-21 | nov-21 | dic-21 | gen-22 | feb-22 | mar-22 | apr-22 |
Source: CONFCOMMERCIO
| 4 |
ITALY | Analysis of the advertising market
Q1 2022 vs Q1 2021 (Δ %)
103.1
0.3 | 3.5 | ||||||||||||||
2.9 | |||||||||||||||
-2.6 | |||||||||||||||
-1.0 | |||||||||||||||
Tot.Adv Mkt | TV | Radio | Digital | OOH + GO TV |
MFE Q1 2022: +2.0% yoy
Source: Ac Nielsen - Direct Mail excluded
| 5 |
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MFE-MEDIAFOREUROPE NV published this content on 25 May 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 May 2022 16:12:50 UTC.