Q1 2022 Results Presentation

Sottotitolo

Milan, 25th May 2022

Audience & Advertising

Sottotitolo

ITALY | Evolution of confidence index

Monthly evolution, consumers and business

120

110

100

90

80

70

60

50

gen- feb- mar- apr- mag- giu-

lug- ago- set-

ott- nov- dic-

gen- feb- mar- apr- mag- giu-

lug- ago- set-

ott- nov- dic-

gen- feb- mar- apr- mag- giu-

lug- ago- set-

ott- nov- dic-

gen- feb- mar- apr-

19

19

19

19

19

19

19

19

19

19

19

19

20

20

20

20

20

20

20

20

20

20

20

20

21

21

21

21

21

21

21

21

21

21

21

21

22

22

22

22

consumersbusiness

Source: Istat

| 3 |

ITALY | Good & Service Consumption

12M 2021 vs 2020

12M 2021 vs 2019

Q1 2022 vs 2021

SERVICES: +13.0%

SERVICES: -22.1%

SERVICES: +30.3%

AVG: +8.9%

AVG: -7.4%

AVG: +8.1%

GOODS: +7.6%

GOODS: -0.9%

GOODS: +2.7%

65

45

25

5

-15

-35

-55

-75

gen-19

feb-19

mar-19

apr-19

mag-19

giu-19

lug-19

ago-19

set-19

ott-19

nov-19

dic-19

gen-20

feb-20

mar-20

apr-20

mag-20

giu-20

lug-20

ago-20

set-20

ott-20

nov-20

dec 20

gen-21

feb-21

mar-21

apr-21

mag-21

giu-21

lug-21

ago-21

set-21

ott-21

nov-21

dic-21

gen-22

feb-22

mar-22

apr-22

Source: CONFCOMMERCIO

| 4 |

ITALY | Analysis of the advertising market

Q1 2022 vs Q1 2021 (Δ %)

103.1

0.3

3.5

2.9

-2.6

-1.0

Tot.Adv Mkt

TV

Radio

Digital

Print

OOH + GO TV

MFE Q1 2022: +2.0% yoy

Source: Ac Nielsen - Direct Mail excluded

| 5 |

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MFE-MEDIAFOREUROPE NV published this content on 25 May 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 May 2022 16:12:50 UTC.