Svejsemaskinefabrikken Migatronic A/S : New CEO: Growth potentials to be fully utilised

Mads Prebensen, new CEO in Migatronic, sees the company in a different light.

Danish welding machine manufacturer Migatronic, like other companies, is in constant change. Mads Prebensen has just taken up the position as CEO in the northern Jutland based company. According to Mads Prebensen, the solid base should make Migatronic able to take large, determined steps towards growth: 'Migatronic has many strengths. It is a strong company with a strong brand, a high product quality and a highly competent and dedicated workforce'.

New CEO, new energy

'We must look into the future but also look inwards. We have a good platform, financially, commercially and technologically. A good basis for developing even better welding solutions and taking part in the opportunities at hand', Mads Prebensen states as he takes charge.

'Migatronic has a large, unutilised growth potential which is going to be utilized now', says Mads Prebensen. The core markets are challenged on general growth, but also because of industrial outsourcing to areas where the company does not hold a strong position. 'Our challenge is to maintain our strong positions and to develop our weak ones', he adds. Mads Prebensen's long experience in developing business models and innovations within industrial companies will become useful in his new job. This should help Migatronic to fully utilise its growth potential.

Focus on process optimisation

Chasing Migatronic's potentials will require innovation and readjustment. This is in the welding business where competition is keen and sometimes even harsh. The welding trade increases its use of sophisticated and optimised materials. Therefore, there will be never-ending focus on process optimisation, inside Migatronic and in the development of intelligent welding technology.

The story about Migatronic continues

Mads Prebensen has previously acted on the international B2B scene during employments with Danfoss, Alstom and Grundfos in Denmark, Germany, Australia and Singapore. On top of that, he is a mechanical engineer and has an MBA in international management. Keywords are sales, business development and result-oriented business management, including employee satisfaction.

The story about Migatronic continues, now with fresh eyes on the company and the welding business. 'I look forward to joining a journey of growth and an inspiring cooperation with customers, employees and suppliers about our mission', says Mads Prebensen, who took charge on 3 March 2016.