mm2 Asia announced that it will be launching a new NFT marketplace named Metaviva for licensed digital entertainment tokens and collectibles focusing on popular entertainment and media content from the region. mm2 and RHT Aldigi Financial Holdings have also entered into a non-binding term sheet for RHT Aldigi to invest in Metaviva. Powered by blockchain technology, the marketplace will offer fans an opportunity to engage and participate in their favourite content in the form of non-fungible tokens.

Collectibles include exclusive keyart, audio visual footages, music, animation, merchandise and extending to even actual props from movies, TV series and events. The marketplace will serve as a hub for consumers to purchase, trade, sell and store digital tokens and will be interoperable across Polygon, Ethereum and other blockchains. Content producers from the region will also be invited to promote their NFTs on the marketplace.

The marketplace's launch date will be announced in the coming weeks.