Mobivity Holdings Corp. announced a new zero-cost media offering for its cloud-based Connected Rewards Marketplace. The Connected Rewards Marketplace connects restaurants and other major brands to game developers enabling them to reach new audiences more affordably while simultaneously offering restaurant and brand rewards to mobile gamers.

Mobivity is debuting the new offering at the Restaurant Leadership Conference in Phoenix this week. As both restaurant brands and game developers are facing increased budget pressure with rising competition and costs for limited audience targeting, Mobivity's Connected Rewards enhancement is bringing much-needed relief to the two markets with its zero-cost media exchange of in-brand for in-game advertising. Brands join Mobivity's Connected Rewards Marketplace to promote downloads of popular mobile games in their owned channels with a brand reward as the incentive.

In return, for every media impression offered in the brand's channels, the Connected Rewards Marketplace will match the same number of media impressions to mobile game publishers, developers, and ad networks. This helps deliver branded rewards to gamers by promoting more downloads and plays for game developers and helps brands stretch their marketing budgets by affordably reaching large, new audiences. By powering valuable consumer interactions, Mobivity Connected Rewards has quadrupled the number of game developers and brands participating since its launch, achieving acquisition and performance at scale that exceeds market KPIs.