Mobivity Holdings Corp. announced that United Dairy Farmers Inc. (UDF) has selected Mobivity's SmartMessage™ to launch its text club across all locations to engage with guests who opt-in to receive text messages and increase enrollment of its U-Drive loyalty program. UDF is a family-owned business that started with one location in Cincinnati, Ohio, in 1940.

The c-store has since blossomed into almost 200 locations across Ohio, Kentucky and Indiana and has become a staple in people's lives, offering quality dairy products, hand-dipped ice cream treats, fuel services and additional c-store necessities. UDF's use of Mobivity's SmartMessage™ to power its text marketing program will help build customer trust and prompt them to join the U-Drive loyalty program. Through the loyalty program, customers receive gas price notifications, which can now be delivered via text, daily fuel rewards for in-store purchases and weekly freebies like candies, donuts and UDF's famous ice cream.