Momentive announced three new survey creation features for SurveyMonkey Enterprise and paid customers in the UK and Ireland. These new capabilities, including language personalisation features, additional best/worst question types, and a multilingual email collector, empower users to create professional-grade surveys without requiring deep research expertise. From small businesses needing customer feedback, to market researchers wanting to understand their target audience, to marketers wanting to improve campaign effectiveness, or HR leaders aiming to boost employee retention and engagement, creating a survey that will capture attention and encourage completion is key.

New SurveyMonkey creation capabilities include: The addition of new logic capabilities specifically geared towards language personalisation further supports multilingual survey deployment and analysis. This added capability offers a comprehensive view of survey responses for surveys deployed in multiple languages. This allows for higher quality, holistic insights as users don't have to move between multiple versions of the same survey deployed in multiple languages.

The new language personalisation feature is now available. The addition of more question types, specifically best/worst questions, allows survey makers to gauge relative preference and the importance of choices. Adding this type of question helps creators have a more nuanced understanding of respondent sentiment.

The new question types are now available. A customised multilingual email and SMS collector allows SurveyMonkey users to send email or text invitations to surveys in the local language from a simple drop-down menu. This empowers creators to send survey communications in the same language as the survey itself for multiple audiences, without needing to create different versions of the same email or SMS invite for each language.

This update allows for a broader range of respondents, increased response rate, and an overall more personalised and inclusive user experience. The multilingual email collector will be available later this year. These new capabilities join the already robust SurveyMonkey platform.

With 250+ expert-written templates and guidance from SurveyMonkey Genius—which brings together AI, survey experts, and machine learning—users are fully equipped to jump start survey creation easily and efficiently to meet their unique needs, meet their own brand guidelines, and capture desired feedback. SurveyMonkey create features empower anyone—from novice to expert—to run sophisticated surveys that collect more precise data and insights.