Mos Food Services : Group Integrated Report 2022 (11,949KB)

2022 Report Integrated Group MOS REPORTREPORTMOSS

LilMos, the new corporate mascot for our 50th year

I treasure my red silk hat and love things that are new and interesting. Please see our website for LilMos'profile.

LilMos © 2022 MFS, INC.

MOS REPORT

MOS Group Integrated Report 2022

MOS FOOD SERVICES, INC.

https://www.mos.co.jp/global/

The MOS Group Value Creation Story

The Unchanging Starting Point

of the MOS Group

MOS Spirit

The MOS Group has beliefs that it has valued since its founding.

These beliefs serve as a guideline for all who work at the MOS Group and encapsulate the MOS Spirit, which stays constant even as times change.

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The MOS Group Value Creation Story

01 MOS Spirit

1. Fifty Years of the MOS Group

1. Topics of 2021

1. Message from the President

1. The MOS Group's Financial Policies and Strategies

1. The MOS Group's Value Creation Model

The MOS Group's Business Strategies

19 What Does the MOS Group Value?

The MOS Group's Medium-Term Management Plan

23 Where is the MOS Group Headed in the Future?

The MOS Group's Foundation

29 What are the MOS Group Ideals?

The MOS Group's Starting Point and Sustainability Management

Editorial Policy

The MOS REPORT (MOS Group Integrated Report 2022) is positioned as the integrated report of the MOS Group. It integrates the MOS Group's non-financial information, including management strategies, business highlights, activities that consider environmental preservation and so- ciety, and the governance structure with financial information in an easy-to understand manner.

In the making of this report, we have referenced the International Integrated Reporting Framework put forth by the Value Reporting Foundation (VRF), as well as the Guidance for Collaborative Value Creation issued by the Japanese Ministry of Economy, Trade and Industry.

We hope that stakeholders, who comprise the Group's business base, will use it to enhance their understanding of the Group.

Additional comprehensive and detailed information can be viewed on our website. Please refer to the website in conjunction with this re- port. https://www.mos.co.jp/company/ (Japanese only)

Scan the QR code to visit our corporate website.

Contribution to Humanity Contribution to Society

Do work that is appreciated

Making people happy through food

Management

Philosophy

Founding Spirit

Basic Policy

We want our stores to be friendly, bright and clean, with all the workers being cheerful, alert and energetic and attending to customers in a kind and gentle manner. We want all our customers to feel at ease and sense the genial warmth that fills our store.

Management Team to Support Sustainable Growth of MOS FOOD SERVICES, INC.

Corporate Governance to Support Sound Growth of the MOS Group Messages from the Outside Directors

The MOS Group's Material Issues

39 The MOS Group's Sustainability Management and Initiatives to Address the SDGs

1. The MOS Group's Material Issues (Priority Matters)
2. Material Issues 1: Provision of Food That Contributes to Health
3. Material Issues 2: Community-Oriented Store Operation
4. Material Issues 3: Workstyle Reforms
5. Material Issues 4: Reduction of Environmental Impact
6. Response to Climate Change

The MOS Group's Stakeholders

47 The MOS Group's Stakeholders

Our Customers / Our Members / Our Franchisees /

Communities and Local Authorities / Our Business Partners /

Scope of This Report

The report is on MOS FOOD SERVICES, INC. and the MOS BURGER Chain (head office, directly managed stores, and franchisees).

However, it also covers businesses other than MOS BURGER and certain Group companies.

When reading this report, please refer to the chart below.

Note: Positions stated in this report are accurate at the time of writing.

The MOS Group

MOS FOOD
SERVICES,		Group Com-
INC.
		panies
MOS BURGER Chain	Domestic
Head	Directly		and overseas
Franchisees	subsidiaries
managed
office	stores		and affiliates

Reporting Period

This report primarily covers fiscal 2021 (April 1, 2021 to March 31, 2022). However, it also reports on ongoing activities and future targets for fiscal 2022 and beyond.

Management Vision

Our Shareholders / The Environment

Financial and Non-Financial Data

51 Overview of Financial Results

1. 11-YearSummary of Financial Highlights (Consolidated)

1. Non-FinancialHighlights

1. Company and Shareholder Information

Caution Regarding Forward-Looking Statements

This integrated report contains forward-looking statements regarding the MOS Group's future strategies and business performance, including forecasts, plans, and judgments based on information available at the time of writing.

Forecasts, plans, and judgments involve potential risks, uncer- tainties, and assumptions. Changes in these factors may cause actual results and business performance to differ significantly from those anticipated by the Group.

Issued August 2022

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The MOS Group Value Creation Story
Fifty Years of	store, "We want to make really delicious hamburgers in Japan."
	The dream that started in 1972 in a small ten-square meter
the MOS Group	We are continuing to make history today even after 50 years.

Founding	Hamburgers for Japanese tastes
Irresistible deliciousness and non-prime location strategy
1972-1985	A voluntary franchise chain connected by shared values

1972 Open MOS BURGER Narimasu, the first MOS BURGER store, in Tokyo (Founding)

Launch sales of our flagship product, the MOS BURGER

1973 Launch sales of the signature Japanese-style burger, the Teriyaki Burger, becoming the first chain store in Japan to do so Open MOS BURGER Aratama, the first franchise store, in Aichi Prefecture

1979 Begin charity fundraising activities with the "MOS Box of Love"

1980 Establish the MOS BURGER Kyoei-kai, an organization comprising the franchisees

1982 Begin Hospitality, Delicious, and Cleanliness (HDC) Activities to realize the MOS BURGER Basic Policy

1984 Launch sales of the Teriyaki Chicken Burger combining chargrilled chicken with a Japanese-style sauce

1985 Register shares on over-the-counter market in a first for a franchise chain in the restaurant industry

Growth and	Create products that preserve Japanese food culture
Drive expansion and growth of the restaurant industry	Overseas expansion of stores
maturity	Pursue "new values" in addition to deliciousness	Sudden death of our founder
1986-1997	1986	Open MOS BURGER Makiminato in Okinawa Prefecture, the first drive-through MOS BURGER store
	MOS BURGER becomes the first chain in the restaurant industry to open stores in all 47 prefectures in Japan
	1987	Launch sales of the MOS Rice Burger, the first of its kind in the world
	1988	List shares on the Second Section of the Tokyo Stock Exchange
	1991	Open first store in Taiwan and begin full-scale overseas expansion
		Open MOS BURGER Ekoda-Asahigaoka in Tokyo, the 1000th MOS BURGER store
	1992	Launch sales of Japanese-style "MOS Chicken" with rice flour batter and enter Christmas sales campaign
	1996	Stock is listed on the First Section of the Tokyo Stock Exchange (reassignment), and with this milestone, the corporate
		website is launched
	1997	Representative Director & Chairman Sakurada Satoshi, the founder, passed away
		Begin using MOS BURGER's fresh vegetables at all stores (New Value Declaration)

Transition and restructuring

1998-2015

Structural

reform -

the present

2016-2022

Pursue stores and services that match the times

Respond to CSR

Promote direct dialogue with stakeholders

Focus on developing the next generation and successors

1999 Open tea specialty store Mother Leaf and Japanese restaurant AEN

2002 Begin sales of MOS Kids Menu with consideration for allergies

2004 Progressive transition to new measures commonly known as Green MOS BURGER to improve store value

Launch sales of the NATSUMI Burger series, which sandwiches its filling with lettuce wrap instead of a bun

Publish Environmental Report 2004 (now called the MOS REPORT)

2005 Prompted by the enactment of the Basic Act on Shokuiku, we begin our own MOS BURGER's Shokuiku Program

2006 Establish MOS Farm Sun Grace, a corporation qualified to own cropland

Create a Hamburger Shop at KidZania Tokyo

2008 Launch sales of our distinctive new mainstay product line, the Tobikiri series, which is made of 100% domestic minced beef and pork

2009 Hold explanatory forums on investor relations for shareholders (now Informal Meeting with Shareholders) to communicate directly with shareholders

2010 The first MOSDO! store, a collaborative store with Mister Donut, opens 2011 Started MOS BURGER Town Meetings to communicate directly with customers

2015 Introduce MOS Online Orders service nationwide

Launch sales of the meat-free Soy Patty Burger series

Promote the SDGs	Respond to expansion of home delivery market
Expand stores overseas	Revamp marketing strategy

2016 Launch the "MOS-goto Art Exhibition with cotocoto" in Niigata to decorate stores with art created by people with disabilities 2017 Establish MOS SHINE, INC. with the goal of expanding the recruitment of people with disabilities

Obtain Eco Mark (restaurant) certification for all MOS BURGER stores in Japan

2019 Renew buns to maintain deliciousness in anticipation of growth in demand for take out

Begin a program called "Vietnam Kazoku" to recruit and cultivate human resources from Vietnam in cooperation with the Danang Vocational Tourism College, a national junior college in Vietnam

2020 The first MOS BURGER store opens in the Philippines, becoming the ninth overseas country of operation

Launch sales of the environment- friendly and healthy GREEN BURGER, which does not contain animal ingredients or gokun (the five pungent spices) among its ingredients

2021 Launch limited volume sales of the "Red Sea Bream Cutlet Burger in Support of Japanese Production Areas" (Ainan-cho, Ehime Prefecture)

2022 Operate "Kitchen Car - MOS50," a new business format to meet demand in the new normal era

50th anniversary of founding of MOS BURGER

Transfer to the Prime Market, a new market segment of the Tokyo Stock Exchange

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The MOS Group Value Creation Story

Topics of 2021

Based on our Management Philosophy of "Contribution to Humanity, Contribution to Society," we engage in a variety of initiatives in each business and theme.

In this section, we showcase our achievements in fiscal 2021.

Domestic MOS BURGER Business

"Red Sea Bream Cutlet

Burger in Support of

Japanese Production Areas

(Ainan-cho, Ehime Prefecture)"

Domestic MOS BURGER Business

Environment-friendly and healthy GREEN BURGER (TERIYAKI)

The GREEN BURGER meets di-

Related to 50th anniversary

Debut of LilMos,

the New Corporate Mascot

The new corporate mascot nicknamed LilMos made his debut

Related to 50th anniversary

Narimasu Station, Closest to the First MOS BURGER Store, Became Narimosu (Nari-MOS) Station

In order to support fishery cooperatives which are experiencing falling shipment volumes due to the impact of the COVID-19 pan- demic, MOS BURGER sold limited volumes of the "Red Sea Bream Cutlet Burger in Support of Japanese Production Areas (Ainan-cho, Ehime Prefecture)" on a nationwide basis for a limited period. The red sea bream

fecture used in the product has a characteristically refined fattiness and a delicate texture. Red sea bream, which is firm enough to be used for sashimi, is seasoned to bring out the flavor and great taste of the white fish and then fried in-store to create a fluffy texture. The product was so popular that it sold out early in many stores.

versifying needs, and does not contain any animal ingredients or gokun* among its ingredients. As the second product in the se- ries, MOS BURGER rolled out sales of the GREEN BURGER (TERIYAKI), which uses vegetables and grains as its primary ingredients as a variation on our popular Teriyaki Burger. MOS

BURGER provides the animal ingredient -free sauce developed for the product separately. This provides a new way to enjoy the product in terms of how it is eaten because customers can customize the amount of sauce to suit their own taste.

for our 50th anniversary. LilMos has inherited a similar appearance to MOS Boy, the corporate mascot at the time of our founding (1974 - 1987). We will use the adorable appearance of LilMos to create stores that reach out to customers.

We ran a project in collaboration with Tobu Railway Co., Ltd. at Narimasu Station on the Tobu Tojo Line in Itabashi-ku in Tokyo where the very first MOS BURGER store is located. For a limited time from March 8, 2022, the station name signs on the platforms and at the south exit of Narimasu Station were

changed to Narimosu (Nari-MOS) Station. MOS trains with original name plates operated on the Tobu Tojo Line. Flags were also set up in the Narimasu Skip Village shopping arcade to express gratitude to Narimasu, the birthplace of MOS BURGER, and to revitalize the area.

from Ainan-cho in Ehime Pre-

*Gokun refers to the five types of vegetable with strong odors for which there are prohibitions on eating in Buddhism, etc.

Domestic MOS BURGER Business

Operation of

Kitchen Car MOS50,

Merchandising Business

Sale of Eco-Friendly Items MOS LIFESTYLE GOODS

Financial

Onto the Prime Market,

a New Market Segment of

Sustainability

Introduction of Coffee Roasted with Biocoke at Some Stores

a New Business

Format

MOS BURGER began operating Kitchen Car MOS50, the first Kitchen Car, in the parking lot of Yofuku-no-Aoyama

Ota Kugahara Store (Tokyo) as a new business format to mark the 50th anniversary of its founding and to meet demand in the new normal era . It has proved popular with the development of a limited menu, which

incorporates specials unique to Kitchen Car, with upgraded products that include the mainstay MOS BURGER and premium hamburgers using American Angus beef patties.

Sales were launched of a limited number of MOS LIFESTYLE GOODS in limited stores. It is a series of everyday eco-friendly items with an original design using illustrations of Mountain, Ocean, Sun from which MOS takes its name. The lineup consists of five items, which include

1. double-walledtumbler, an original eco-friendly bag, and a bamboo cutlery set. These prac- tical goods can all be used over and over again, helping to re- duce disposable plastic items.

the Tokyo Stock Exchange

On July 9, 2021, MOS FOOD SER- VICES, INC. received the result of preliminary judgement on compliance with the listing maintenance criteria for the new market segments from the Tokyo Stock Exchange, confirming we had met the criteria for the Prime Market. On April 4, 2022, we transferred to the Prime Market in the new market seg-

ments of the Tokyo Stock Ex- change. We will keep striving to enhance corporate value to continue being a company worthy of a market oriented to companies which center their business on constructive dialogue with global investors.

We commenced sales of three products, including blended coffee, containing coffee beans roasted using biocoke from coffee grounds at MOS BURG- ER & CAFE stores nationwide. Biocoke is an environmentally -friendly solid fuel that uses coffee grounds and other biomass as raw materials. In addi- tion, the coffee beans are blended with Diversity Coffee, which is grown on a farm where people with disabilities work in Bra-

*Image of biocoke.

zil's premier production area. This will lead to a sustainable environment in which anyone can work as an equal, in addition to the communication of value.

Overseas Business

Sale of DASSAI Collaboration Products in Three Countries and Regions Overseas

Merchandising Business

Three Types of MOS Rice Burger for Home Preparation

We rolled out sales of three

lift their mood when spending

Sustainability

Presentation of Arigato Blue Tickets to Red Cross Hospitals Nationwide

Sustainability

Establishment of MOS no Mori to Communicate Our Social and Environmental Activities

We rolled out products overseas in collaboration with DASSAI, a renowned Japanese sake brand, in MOS BURGER stores in Tai- wan, Singapore, and Hong Kong. We developed five collaboration products using DASSAI sweet half sake, including the Shiraya- ki Unagi Rice Burger (Plain Grilled Eel Rice Burger) and the Konjac Drink Grapefruit Flavor, to gain publicity for products made using Japanese sake for which demand is rising around

the world. We developed menus to suit the taste characteristics in each of the countries and re- gions.

types of MOS Rice Burger (Oisix	lunch time at home, which tends
versions) exclusively for sub-	to be rather monotonous. This
scribers to Oisix operated by	original product allows the MOS
Oisix ra daiichi Inc. The product	Rice Burger, a popular MOS
was created to meet the needs	BURGER offering, to be prepared
of Oisix customers who want to	and eaten at home.

We presented Arigato Blue Tick-	MOS BURGER and hope that
ets that can be exchanged for	medical professionals can relax
hamburgers to medical profes-	with a warm hamburger even in
sionals, who have been support-	the midst a constantly tense sit-
ing local healthcare on the front-	uation. We had delivered tickets
line of the COVID-19 response.	to 85 Red Cross hospitals all
We wanted to communicate our	over Japan by the end of July.
gratitude in way that is unique to

We established MOS no Mori, a new section for content on the MOS BURGER official website, to communicate various Group- wide initiatives, including environmental and social activities, to more people. The name of the section is based on the idea that small individual social activities will put out shoots like the fruit on a tree and will come together and eventually grow into a large

Please see our website for details of MOS no Mori.

and diverse forest. We disseminate information on the environ- ment, food education programs, and community contribution activities by our stores roughly twice a month.

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The MOS Group Value Creation Story

Message from the President

Nakamura Eisuke

President & Representative Director,

MOS FOOD SERVICES, INC.

Aiming to be a Unique Restaurant Company in Asia

The MOS Group will aggressively open stores with the themes of

"bringing stores closer and creating stores that are loved even more," to become the MOS Group loved around the world.

hearing customers say after eating that their meal was delicious or that they will come again.

Trusting relationships with our work colleagues are essential for realizing this aspiration. I have rephrased some of the words our founder used to say about ways of working in my own way in order to share them more easily with colleagues. "Speak honestly," "Keep our promises," "Do our jobs in a courteous manner," "Work with integri- ty," and "Fulfill the trust placed in us" are the five phrases. I hold these words dear regarding them as part of the MOS Group's DNA.

The DNA we have cultivated since our founding cannot be preserved by MOS BURGER's head office alone. It is important that all the members working in stores, including franchise owners who are in accord with our philosophy, share this DNA and fulfill the expectations of customers who look forward to meals at MOS BURGER. I feel proud that the MOS Group has built a corporate culture that inherits and develops these aspirations.

Greetings on the 50th Anniversary of our Founding

This year MOS FOOD SERVICES, INC. celebrates the 50th anniversary of its founding.

MOS BURGER started in a small, ten- square meter store in Itabashi-ku, Tokyo. It is entirely thanks to the support of our stakeholders that we have grown to operate approximately 1,250 stores in Japan and 450 stores overseas.

A favorite phrase of our founder Sakurada Satoshi was, "If I'm going to work, I want to do work that is appreciated." These words,

passed down since our founding in 1972, serve as our philosophy and the source for our action.

The MOS Group has established Philosophy System composed of "Contribution to Humanity, Contribution to Society," our Management Philosophy, the Founding Spirit, the Basic Policy, and the Management Vi- sion. These four parts make up what we advocate as a company while also encapsulating the MOS Spirit ideals that each and every member holds dear.

As a part of the MOS Spirit, the MOS BURGER Basic Policy expresses a vision of

our ideal store. Using the Basic Policy as a guideline for doing our work, we want to provide products and services that satisfy customers by implementing it on a daily basis.

We are not only required to provide meals that are readily available. We must provide the experience of happy dining spaces in which customers can enjoy meals with a focus on taste and quality in-store or takeout to enjoy eating at home, the office, or wherever they like. These spaces must also enable customers to relax by themselves or to dine together with family or friends. Our greatest happiness and pride is

Toward the Next 50 Years

As the President, my mission is to carry on nurturing the seeds of new businesses for the next 50 years and establish a solid foundation as a company capable of continuing business for 100 years. We will develop stores that can meet customers' diverse requests and needs and implement a new growth strategy so that customers can experience the MOS BURGER taste and service overseas as well as in Japan.

The restaurant industry around the world has suffered a severe blow from the COVID-19 pandemic, and people have continued to be anxious about health. In addi-

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