Cal's Convenience Inc. is debuting a "My Rewards" loyalty program built off the Paytronix Systems Inc. customer engagement platform.

The My Rewards allows users to earn and redeem rewards at the register and the pump and provides access to special promotions, according to a press release.

"Loyalty programs continue to increase in popularity as today's digital advancements engage guests, enhance communication and offer so much more opportunity," Mike Donerkiel, loyalty brand manager, Cal's Convenience Inc., said in the release. "We reviewed vendors and Paytronix offered the best solution and a fast path to migrate the limited loyalty program we had in place into a brand new program built from the ground up with the latest and greatest."

"Paytronix really partnered with us to deliver an experience our guests love and engage with," Donerkiel said in the release. "Each week the Data Insights team meets with us to identify ways we can fine tune and take the program further."

Established in 2018, Cal's Convenience Inc. operates 211 Stripes by Cal's Convenience locations in West Texas, Oklahoma and New Mexico.

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