Maurizio Angelone Appointed CEO

TORONTO, ONTARIO--(Marketwire - March 25, 2009) - Editors Note: There
are three photos associated with this Press Release.

MyScreen Mobile, Inc. ("MyScreen") (PINK SHEETS: MYSL)(FRANKFURT:
WICI), a revolutionary mobile advertising solution, today announced
the appointment of Maurizio Angelone as Chief Executive Officer and a
member of the Board of Directors, effective May 1st 2009.

Mr. Angelone will be responsible for global operations and the
strategic direction of MyScreen as it launches its innovative
patent-pending mobile advertising solution with mobile carriers,
media, and advertising partners globally. Maurizio Angelone will lead
a dedicated team of MyScreen executives and employees from their new
head office based in Miami, Florida and Toronto, Canada. Mr. Angelone
will leverage his worldwide C-Level strategic relationships to
expedite MyScreen's global expansion.

"We are very excited to welcome Maurizio Angelone as MyScreen's Chief
Executive Officer. Maurizio is an outstanding leader who combines
deep knowledge and insight into the mobile industry, with extensive
experience in leading a major wireless operation. We feel his
exceptional track record and executive level industry relationships
will ensure the continued growth and success of MyScreen," noted
MyScreen Chief Financial Officer and Executive Vice-President, Raghu
Kilambi.

Prior to joining MyScreen, Maurizio Angelone spent 15 years with
Nokia in senior executive roles, including his most recent position
as Global Account Head for one of Nokia's largest customers,
Telefonica S.A., which has extensive operations in Europe and Latin
America. Prior to this, Maurizio has led Nokia's Latin American
division, which generated over US$2 billion in revenue in 2007.
Maurizio Angelone's relationships with global mobile operators,
combined with his experience in developing new markets, strategic
marketing, and distribution channel development experience uniquely
qualifies Maurizio to lead the MyScreen team, launching its unique
mobile advertising solution globally and in creating shareholder
value.

"I am very excited to join the MyScreen team as we move forward in
offering consumers the most relevant and richest possible mobile
advertising experience in the least intrusive manner, while creating
value for consumers, advertisers and brands," said Maurizio Angelone,
incoming Chief Executive Officer.

The ad-to-mobile space is evolving from its initial experimental
phase utilizing SMS, text or WAP ads to full-screen, visually
engaging consumer experiences which are consistent with premium
brands. Opt-in mobile ads have the ability to be very targeted and
effective, with the option to specifically track and measure
performance of nearly every dollar spent.

Advertisers recognize that consumers' habits have changed
significantly; this has negatively impacted the effectiveness of
traditional media and created new obstacles for advertisers to reach
target markets. Advancements in mobile wireless infrastructure and
devices will provide enormous opportunities for advertisers as the
mobile handset evolves to become a fully-integrated, "connected"
computer. Advertisers recognize that the mobile handset presents a
unique opportunity for advertisers to reach their target markets in a
personal, measurable capacity like never before.

Mobile advertising is poised to be the next phenomenon, with mobile
research firm ABI Research forecasting mobile advertising revenues to
reach $19 billion globally by 2011. MyScreen is strategically
positioned to be a leader in this media revolution."

About MyScreen:

MyScreen (PINK SHEETS: MYSL)(FRANKFURT: WICI) has revolutionized the
way advertisers communicate with consumers. MyScreen is a
patent-pending innovative marketing and advertising solution within
the mobile communication industry, which has established both a
permission and incentive-based marketing model that allows mobile
subscribers to be compensated for allowing targeted rich-full screen,
contextual advertisements to appear on their mobile device at the end
of a call.

This press release contains "forward looking" statements within the
meaning of Section 21A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934 as amended. Such
statements involve certain risks and uncertainties associated with an
emerging company. Actual results could differ materially from those
projected in the forward-looking statements as a result of risks and
other uncertainties affecting the company, including those discussed
in MyScreen Mobile reports and other documents filed with the U.S.
Securities and Exchange Commission.

To view the photos associated with this press release, please visit
the following links:

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Contacts:
MyScreen Mobile Inc.
Christine Barisheff
VP, Communications
christineb@myscreen.com


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