MYT Netherlands Parent B : Q1 2024 Investor Presentation

Investor Presentation

November 2023

Legal Disclaimer

Forward Looking Statements & Industry Information

This presentation contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this presentation are forward- looking statements. Forward-looking statements give the Company's current expectations and projections relating to its financial condition, results of operations, plans, objectives, future performance and business, including statements relating to the impact of the COVID-19 global pandemic; the impact of restrictions on identifiers for advertisers (IDFA); future sales, expenses, and profitability; future development and expected growth of our business and industry; our ability to execute our business model and our business strategy; having available sufficient cash and borrowing capacity to meet working capital, debt service and capital expenditure requirements for the next twelve months; and projected capital spending. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "should," "will," "would," or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. The forward-looking statements contained in this presentation are based on assumptions that the Company has made in light of its industry experience and perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. As you read and consider this presentation, you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond the Company's control) and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual operating and financial performance and cause its performance to differ materially from the performance anticipated in the forward-looking statements. The Company believes these factors include, but are not limited to: the Company's ability to effectively compete in a highly competitive industry; the Company's ability to respond to consumer demands, spending and tastes; the Company's ability to respond to any current or future health epidemic or other adverse public health development, such as the COVID-19 pandemic; the Company's ability to acquire new customers and retain existing customers; consumers of luxury products may not choose to shop online in sufficient numbers; the volatility and difficulty in predicting the luxury fashion industry; the

Company's reliance on consumer discretionary spending; and the Company's ability to maintain average order levels and other factors. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect, the Company's actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.

Any forward-looking statement made by the Company in this presentation speaks only as of the date on which it is made. Factors or events that could cause the Company's actual operating and financial performance to differ may emerge from time to time, and it is not possible for the Company to predict all of them. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

We are not able to forecast net income (loss) on a forward-looking basis without unreasonable efforts due to the high variability and difficulty in predicting certain items that affect net income (loss), including, but not limited to, Income taxes and Interest expense and, as a result, are unable to provide a reconciliation to forecasted Adjusted EBITDA.

Unless otherwise indicated, information contained in this presentation concerning our industry, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third- party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third- party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. In addition, projections, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors, including those described above. These and other factors could cause results to differ materially from those expressed in the estimates made by independent parties and by us. Industry publications, research, surveys and studies generally state that the information they contain has been obtained from sources believed to be reliable, but that the accuracy and completeness of such information is not guaranteed. Forecasts and other forward-looking information obtained from these sources are subject to the same qualifications and uncertainties as the other forward-looking statements in this presentation.

Non-IFRS Measures; Trademarks

This presentation includes certain financial measures not presented in accordance with IFRS including but not limited to Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income (and Adjusted EBITDA Margin, Adjusted Operating Income Margin and Adjusted Net Income Margin). These financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to loss after tax, net sales, gross profit or other measures of profitability, liquidity or performance under IFRS. You should be aware that the Company's presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of certain of these non-IFRS measures to the most directly comparable IFRS measure.

The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the	2
Company or the proposed offering.

What You Need to Know about Mytheresa

A Unique Business …		… with Unique Performance

Leading curated top luxury fashion digital platform truly differentiated in terms of assortment and customer focus

Globally present with a complete offering of luxury womenswear, menswear, kidswear and home décor and lifestyle products

Finest edit only from top luxury brands with constant offering of capsules, exclusives and events only available at Mytheresa

Focus on the true high-end of luxury, wardrobe-building

customers with industry-leading AOVs, repurchase rates and multi-year loyalty

Fully committed to full-pricebusiness supported by in- house campaign production and industry-leadingcustomer satisfaction

Combining consistent double-digit GMV multi-year growth outpacing overall online luxury fashion market with high quality financial KPIs

Strong gross profit margin driven by full-price focus and consistent merchandise sell-out rates

First-yearpay-back of customer acquisition costs (CAC) and proven track record of CAC reduction over time

Consistent and multi-yeartrack record of positive

Adjusted EBITDA profitability

Moderate CapEx requirements for growth with Technology investments fully reflected in OpEx

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Mytheresa Offers a Unique Investment Opportunity

Outstanding Market Fundamentals		A Unique and Differentiated Value
Given Resilience of Luxury and High		Proposition Recognized Both by
Growth Potential of Online		Brand Partners and Customers

A Highly Loyal and Engaged		A Unique Business Model Achieving
Luxury Customer Base Delivering		Excellent Business KPIs as well as
Excellent Economics		Strong Growth and Profitability

Business Highlights Q1 FY24

Our Business Highlights Q1 FY24

Strong

Global

Expansion

Continued

Brand

Support

High-Quality

Customer

Growth

• Global GMV growth with +3.1% vs. Q1 FY23 and +24.5% vs. Q1 FY22 in a challenging macro environment
• Strongest regional GMV growth again in the United States with +25.1% vs. Q1 FY23 and increased total GMV share of the US of 18.7%
• Many high-impact top customer and brand activations held in Europe and the United States, with truly 'money can't buy' experiences
• Opening of the second truly immersive physical luxury shopping experience in partnership with Flamingo Estate planned for December in Los Angeles
• Launch of exclusive capsule collections and pre-launches in collaboration with Loewe, Brunello Cucinelli, The Row, Missoni, Manolo Blahnik, Loro Piana and many more
• Exclusive launch of Bucherer Fine Jewellery online as part of the overall partnership with Bucherer and the strategic expansion of the fine jewelry assortment with 30 new additional brands in the next months
• Successful operations of 7 major brands under the Curated Platform Model (CPM)
• LTM growth of active customers of 8.2% in Q1 FY24 reaching 865,000 customers
• Good number of first-time buyers in Q1 FY24 with over 109,000 customers
• Stable repurchase rates in Q1 FY24 of customer cohorts acquired in Q1 FY23 compared to Q1 FY22 cohorts
• Again growth of number of top customers outpacing other customers with 19.0% in Q1 FY24 vs. Q1 FY23
• Continued strong growth of GMV generated by Top Customers in Q1 FY24 with +9.7% vs. Q1 FY 23 and +39.0% vs. Q1 FY22

Consistent

Strong

Operational

Performance

• Customer satisfaction with Net Promoter Score of 62.5% in Q1 FY24 due to transition to new warehouse in Leipzig
• Operational indicators in Q1 FY24 underlining resilience and adaptability of the Mytheresa business model with increased AOV and stable operational cost ratios despite macro headwinds
• Second ESG achievement report published highlighting progress against defined ESG commitments
• Successful start of operations in new Leipzig distribution center in first week of September with ramp up of staff and throughput on plan

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Growth in Q1 FY24 Affected By A Very Difficult Macro

Environment

Gross Merchandise Value (GMV)1

YoY Growth		Yo2Y Growth

		+17.8%			+36.1%	+33.4%	+33.6%
			+13.0%						+24.5%
+7.8%
				+3.1%
						Q2 FY23	Q3 FY23	Q4 FY23	Q1 FY24
	Q2 FY23	Q3 FY23	Q4 FY23	Q1 FY24
Notes:									7
1 "Gross Merchandise Value" ("GMV") is an operative measure and means the total Euro value of orders processed. GMV is inclusive of product value, shipping and duty. It is net of returns, value added taxes and cancellations. GMV does not represent revenue
earned by us, although GMV and revenue are correlated.

United States Growth in Q1 FY24 Again Far Above Market

Trend and Increasing Importance of Region for Mytheresa

GMV1 Development United States

YoY Growth		US Share of GMV

	+40.8%
+27.4%			19.1%	18.7%
+25.1%	16.9%	17.7%

+12.7%

Q2 FY23	Q3 FY23	Q4 FY23	Q1 FY24	Q2 FY23	Q3 FY23	Q4 FY23	Q1 FY24
Notes:								8
1 "Gross Merchandise Value" ("GMV") is an operative measure and means the total Euro value of orders processed. GMV is inclusive of product value, shipping and duty. It is net of returns, value added taxes and cancellations. GMV does not represent revenue
earned by us, although GMV and revenue are correlated.

High-End Luxury Brand Collaborations in Q1 FY24 Underpinning Mytheresa's Industry Leading Position

LOEWE

BRUNELLO CUCINELLI

LORO PIANA

MONCLER

Exclusive Runway styles only available	Exclusive capsule collection only	Exclusive capsule collection only
at Mytheresa	available at Mytheresa & Mytheresa Men	available at Mytheresa

MANOLO BLAHNIK		THE ROW		GUCCI

Launch of limited-edition Karakorum

jackets at Mytheresa

BOTTEGA VENETA

Launch of Manolo Blahnik on Mytheresa	Exclusive capsule collection only	Launch of Gucci Fall-Winter'23	Launch of Bottega Veneta	9
as a selected partner	available at Mytheresa Men	collection	Fall-Winter'23 collection

Customer Cohorts Acquired in Q1 FY23 Show Stable

Purchasing Behavior in Q1 FY24

		Percent of Customer						Q1 FY22
New Customers		Repurchasing in Q1 (Twelve Months Later)				Q1 FY23
Cohort Month		July		August		September

July

Q1 August

September

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