Today, Nedap launches its new corporate identity. This
expresses what Nedap represents: technology that matters.
The purpose of this new identity and proposition is to
increase the visibility of the brand, and make it more
attractive to young talent.
Nedap wants to be a global, inspirational brand for the next
generation of customers and employees. For this reason, the
brand will reinforce its profile in the coming years. One
aspect is a new visual corporate identity and proposition.
The success of the individual business units will guide into
the corporate Nedap brand at the national and international
level.
Technology that matters
For the new corporate identity, Nedap has changed its
colours, proposition, logo and design. The new logo is
immediately striking in this context, thanks to the payoff
'technology that matters' and a sparkling asterisk.
This asterisk symbolises the depth behind the company's
solutions: Nedap develops intelligent, technological
solutions for relevant themes. The asterisk also represents
the spark of inspiration which Nedap wants to communicate,
both internally and externally. The payoff 'technology
that matters' emphasises the fact that Nedap works on
technology that actually makes an impact.
New website
Together with brand strategy agency Ubachs Full Contact,
Nedap has carried out a study into the Nedap brand. This
showed that Nedap represents entrepreneurship on the cutting
edge of technology, the market and society. Design firm
Studio Kluif of Den Bosch developed a matching visual
identity, which will be rolled out from December 2011. The
new corporate website has already been realised in
cooperation with eFocus: www.nedap.com.
Solutions for relevant themes
Nedap is an international company made up of multiple market
groups. Each market group serves a different market segment.
And each of them is developing technology that matters, in
markets that matter. Nedap is working on solutions in areas
such as ensuring that there is sufficient food for a growing
population, safe living and working environments, clean
drinking water for the entire world and smart networks for
renewable energy.
distribué par | Ce noodl a été diffusé par NEDAP - NV Nederlandsche Apparatenfabriek et initialement mise en ligne sur le site http://www.nedap.com. La version originale est disponible ici. Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2011-11-25 09:51:03 AM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |