Today, Nedap launches its new corporate identity. This expresses what Nedap represents: technology that matters.  The purpose of this new identity and proposition is to increase the visibility of the brand, and make it more attractive to young talent. 

Nedap wants to be a global, inspirational brand for the next generation of customers and employees. For this reason, the brand will reinforce its profile in the coming years. One aspect is a new visual corporate identity and proposition. The success of the individual business units will guide into the corporate Nedap brand at the national and international level. 

Technology that matters
For the new corporate identity, Nedap has changed its colours, proposition, logo and design. The new logo is immediately striking in this context, thanks to the payoff 'technology that matters' and a sparkling asterisk. This asterisk symbolises the depth behind the company's solutions: Nedap develops intelligent, technological solutions for relevant themes. The asterisk also represents the spark of inspiration which Nedap wants to communicate, both internally and externally. The payoff 'technology that matters' emphasises the fact that Nedap works on technology that actually makes an impact.

New website
Together with brand strategy agency Ubachs Full Contact, Nedap has carried out a study into the Nedap brand. This showed that Nedap represents entrepreneurship on the cutting edge of technology, the market and society. Design firm Studio Kluif of Den Bosch developed a matching visual identity, which will be rolled out from December 2011. The new corporate website has already been realised in cooperation with eFocus: www.nedap.com.

Solutions for relevant themes
Nedap is an international company made up of multiple market groups. Each market group serves a different market segment. And each of them is developing technology that matters, in markets that matter. Nedap is working on solutions in areas such as ensuring that there is sufficient food for a growing population, safe living and working environments, clean drinking water for the entire world and smart networks for renewable energy.

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Ce noodl a été diffusé par NEDAP - NV Nederlandsche Apparatenfabriek et initialement mise en ligne sur le site http://www.nedap.com. La version originale est disponible ici.

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