NeoPollard Interactive LLC and NeoGames S.A. announced that, following a competitive procurement process, it has been awarded a new contract to provide the West Virginia Lottery ("Lottery") with a turn-key iLottery System, including a fully integrated omnichannel Player Loyalty Program (PLP) and full-featured mobile application. The initial contract period is ten years, with an optional one-year renewal. West Virginia Lottery's expansion into iLottery will leverage NPi's best-in-class technology, including NeoGames' NeoSphere player account management system, NeoDraw, a central gaming system (CGS) for draw games, and the NeoEngage customer engagement platform, as well as Pollard Banknote's playON® Player Engagement Platform, which will extend the Lottery's existing Player's Circle loyalty program to better support player acquisition, retention, and retail sales.

Players in West Virginia will also have access to NeoGames' Games Studio library, which includes a full suite of engaging, interactive eInstant and draw- based games. Pollard Banknote will also provide a fully integrated mobile application that will enable players to play iLottery games, collect and redeem loyalty points, check the winning status of their tickets, enter contests, access information about current lottery games, find the nearest lottery retailer, and receive jackpot alerts and other promotional information. The program will also leverage a full suite of managed services to increase player engagement and maximize revenue for public education, seniors' services, and other good causes in the state.

This includes the support of NPi's Ignite Player Marketing team, which will nurture the growth and development of the iLottery program and provide insightful, data-driven recommendations designed to foster ongoing player acquisition and engagement. NPi will also provide multi-channel customer service through its world-class Customer Support Center.