Mission Broadcasting, Inc. and Nexstar Media Group, Inc. announced the launch of NextGen TV on WPIX-TV in New York City, the #1 television market in the country. Mission owns WPIX-TV and Nexstar provides services to the station; the two companies worked together on today?s launch. The New York launch marks the 51stNexstar-owned or partner market to begin broadcasting with ATSC 3.0. This week, Nexstar also transitioned its local television stations in El Paso and Baton Rouge, as well as a partner station in Baton Rouge owned by White Knight Broadcasting, Inc. The recent transitions add three more cities to the total number of Top 100 television markets that are on the air with a NextGen TV signal.

Over the course of 2023, Nexstar deployed ATSC 3.0 at local television stations in seven of its markets across the nation, including San Francisco, Dallas, and Des Moines. More than 58 million U.S. television households now receive a NextGen TV signal from a Nexstar-owned or partner station. NextGen TV is a revolutionary new digital broadcast technology delivering stunning video with brilliant color, sharper images and deeper contrast to create a more life-like viewing experience.

Based on ATSC 3.0, the world?s most advanced television broadcasting technology, NextGen TV can be enhanced with Internet content to enable viewers to get the most out of live sports, live news, and live events in real-time, without looking away from TV screens. ATSC 3.0 gives broadcasters the power to serve their markets with a range of high value data services in addition to improved television broadcasting. Nexstar is a participant in BitPath, a broadcaster-supported consortium creating a network for datacasting, with services launching soon.

Nexstar will continue market launches in 2024, and expects to transition the Chicago and San Diego markets, two of the few remaining Top 30 DMAs currently without a NextGen TV signal. The recent launches follow a decade of development of the new technology and months of planning and preparation by Nexstar. Current programming remains available to all of Nexstar?s viewers in all of its markets, regardless of whether their television service is provided over-the-air or by a cable or satellite company.

Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.